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May
10
Those of us using Social Media know how effective it can be in driving traffic to one’s website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out.
One of the biggest problems is Read more »
Apr
13
Choosing Relevant Social Networks and Media
April 13, 2010 | 1 Comment
In my previous post about choosing between all those other social networks I highlighted how many other social networks there are aside from the main players and link to a number of resources. Weekly, I am invited to join new social networks or groups or hear about new ones popping up.
The problem is choosing which ones to belong to. You will have often read that the word “relevant” in my articles, so how do you choose or even know what is relevant? You may have heard go where your target market is, but how do you know whether they are using a particular social network or medium without doing expensive research? Read more »
Feb
4
Is social media the new town crier?
February 4, 2010 | Leave a Comment
Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of other noise. So how do you get heard? Read more »
Nov
18
Is Linkedin king in the business social networking world?
November 18, 2009 | 4 Comments
The two major social networks aimed at the professional community are Linkedin and Plaxo. Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million. While researching both Linkedin and Plaxo I came across a lot of content on how to use these better; you know the: complete your profile, network, join groups, brand yourself type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business. Read more »
Oct
26
My first Social Media pit stop was @twitter
October 26, 2009 | Leave a Comment
As I approach my journey to demystify social media and how it can be used in business I look at this monolith in the face and ponder where do I start? I don’t have a map to follow and there is an overload of information out there. I decided to start with twitter as I personally have some questions I need clarified. Read more »
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