Aqua Pebble

Those of us using Social Media know how effec­tive it can be in dri­ving traf­fic to one’s web­site. But, unlike some make out, it does require ongo­ing effort and per­se­ver­ance. Social Media is not the secret ingre­di­ent to instant suc­cess, how­ever, it is a pow­er­ful tool when com­bined with a focused strat­egy and the com­mit­ment to carry it out.

One of the biggest prob­lems is Read more »

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In my pre­vi­ous post about choos­ing between all those other social net­works I high­lighted how many other social net­works there are aside from the main play­ers and link to a num­ber of resources. Weekly, I am invited to join new social net­works or groups or hear about new ones pop­ping up.
The prob­lem is choos­ing which ones to belong to. You will have often read that the word “rel­e­vant” in my arti­cles, so how do you choose or even know what is rel­e­vant? You may have heard go where your tar­get mar­ket is, but how do you know whether they are using a par­tic­u­lar social net­work or medium with­out doing expen­sive research? Read more »

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Oyez! Oyez! Oyez! A crier stood in the mid­dle of a town and shouted his announce­ment to the peo­ple of the town. In the mid­dle ages they demanded silence and every­one lis­tened. Social media is dif­fer­ent in that way. Today you are announc­ing your mes­sage to your friends, fol­low­ers or con­nec­tions against a lot of other noise. So how do you get heard? Read more »

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The two major social net­works aimed at the pro­fes­sional com­mu­nity are Linkedin and Plaxo. Linkedin claims over 50 mil­lion users and Plaxo claims to host address books for over 40 mil­lion. While research­ing both Linkedin and Plaxo I came across a lot of con­tent on how to use these bet­ter; you know the: com­plete your pro­file, net­work, join groups, brand your­self type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do busi­ness. Read more »

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As I approach my jour­ney to demys­tify social media and how it can be used in busi­ness I look at this mono­lith in the face and pon­der where do I start? I don’t have a map to fol­low and there is an over­load of infor­ma­tion out there. I decided to start with twit­ter as I per­son­ally have some ques­tions I need clar­i­fied. Read more »

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