Pre-planning your website
Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind Read more »
Social Media Word-of-Mouth
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide. Read more »
Is social media the new town crier?
Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of other noise. So how do you get heard? Read more »
Facebook for business has me scratching my head!
The next logical step for me in my social media investigation was to see how I can use Facebook for business. Now Facebook and business has never been in the same sentence I ever uttered before. For me Facebook is personal and a way I keep in contact my family and friends. My privacy settings are the highest I can set them. The thought of opening my family and personal life to the world causes me to tremble (perhaps I’m an over protective mother). This is where I started scratching my head and thinking how do the two go together. This is what I found out: Read more »
My first Social Media pit stop was @twitter
As I approach my journey to demystify social media and how it can be used in business I look at this monolith in the face and ponder where do I start? I don’t have a map to follow and there is an overload of information out there. I decided to start with twitter as I personally have some questions I need clarified. Read more »
Strategy – who knows best?
Through the years writing and executing strategies has been an integral part of my career. And through the years, I have always wondered what the best approach is. I can say I still do not know!
What I would like to know is how other people and businesses approach strategy. What works for you? Read more »
10 Recession Strategies that Work
10 Recession Strategies that work to help you survive through the economic down turn and be a competitor when the economy turns upwards again. Read more »

