Aqua Pebble

We have seen con­cerns in the media about social net­work­ing and Face­book in par­tic­u­lar has come under fire. In this arti­cle I raise quite a few ques­tions and am really keen to hear oth­ers views on this.

From what I have seen some peo­ple are really con­cerned about pri­vacy (I am in that camp) and some peo­ple don’t seem to worry too much. In my arti­cle about Face­book for busi­ness, I men­tioned that I have used Face­book for years, but purely to keep in touch with fam­ily and friends all around the world.

Today I was read­ing an arti­cle on Brand Repub­lic about the short­age of social media and SEO knowl­edge and skills amongst mar­ket­ing and PR pro­fes­sion­als. Even I was sur­prised at how low the sta­tis­tics were

YouTube for Business

December 2, 2009 | 3 Comments

With the end of my social media jour­ney I have been won­der­ing whether YouTube can be clas­si­fied under the social media ban­ner or not. YouTube equals Video. Not any video, but gen­er­ally self pro­duced, short video (10 min­utes or less). There is a sec­tion for shows, which are longer in length, but are mostly episodes of tele­vi­sion shows.

For me social media is inter­ac­tive and usu­ally involves con­ver­sa­tions, how­ever, there is a lot of push going on where the con­ver­sa­tion is started and then com­prises mostly of replies. This is not always a bad thing: just an obser­va­tion. Videos on YouTube are sim­i­lar in the way that a video is posted and peo­ple can leave com­ments. There­fore, I am going to clas­sify it for my jour­ney, as social media. Though I am sill not 100% con­vinced it should be.

The two major social net­works aimed at the pro­fes­sional com­mu­nity are Linkedin and Plaxo. Linkedin claims over 50 mil­lion users and Plaxo claims to host address books for over 40 mil­lion. While research­ing both Linkedin and Plaxo I came across a lot of con­tent on how to use these bet­ter; you know the: com­plete your pro­file, net­work, join groups, brand your­self type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business.

My ini­tial aim was to write a num­ber of arti­cles on var­i­ous social medi­ums and I am con­tin­u­ing with that, how­ever when it came to social net­works there are so many out there that I decided to do one arti­cle about the ‘other’ ones. Look­ing at Wikipedia’s list of major active social net­works, there are so many on there I have never heard of. Real­is­ti­cally, it would be impos­si­ble to be per­son­ally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the dif­fer­ent Social Net­works with a sin­gle profile/account ID and allowed me to view my mes­sages from them all in one place, fil­ter dis­cus­sions from them all, keep track of key­words on them all, share on them all, have an events cal­en­dar linked to them all and pro­vided me with met­rics on them all and do any­thing else I might want to do on them all — that would be cool.

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  • A mes­sage from Lee-Ann

    Thanks for read­ing my blog. I love to hear your thoughts and opin­ions (even if you dis­agree with mine) so be sure to leave them in the com­ments.

    If you think what I have writ­ten is use­ful please share my posts with oth­ers as I hope to make a dif­fer­ence by shar­ing some of my expe­ri­ences and hope­fully help­ing oth­ers work­ing in mar­ket­ing and social media.

    And if you enjoyed read­ing my blog please Like my Face­book page or Fol­low me on Twit­ter.

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