May
13
Choosing Relevant Social Networks and Media
May 13, 2010 | Leave a Comment
In my previous post about choosing between all those other social networks I highlighted how many other social networks there are aside from the main players and link to a number of resources. Weekly, I am invited to join new social networks or groups or hear about new ones popping up.
The problem is choosing which ones to belong to. You will have often read that the word “relevant” in my articles, so how do you choose or even know what is relevant? You may have heard go where your target market is, but how do you know whether they are using a particular social network or medium without doing expensive research?
Apr
28
How honest should you be in Social Networking?
April 28, 2010 | 6 Comments
In today’s world of cyberspace we all connect and make friends across the globe. Connections we probably would never have had before the advent of the Internet. We have all heard of horror stories of people being conned, stalked or even murdered through someone they met on Facebook or some other social network. Personally, I am not sure that the numbers are higher than this happening from face-to-face or personal connection (in other words not via the Internet) – in fact my guess is that it is less (I am not referring to hacking or phishing).
Something I have experienced through using social networks is
Apr
24
Social Media – A leap of faith? What to think about when starting out.
April 24, 2010 | Leave a Comment
As we know social media is a hot topic and causing quite a buzz in the business world. Some people are all for it and others think it is a load of rubbish. There are many different ways people and businesses are using social media. Some have made a huge profit from it and others nothing at all.
Mar
19
Social media listening – Are you a fly on the wall?
March 19, 2010 | 7 Comments
Millions of conversations are happening through the Internet or an electronic medium. Having a focused social media strategy means that there is probably an engagement with ones audience. But what about the conversations happening outside your immediate circle of engagement?
Feb
24
Social Media Word-of-Mouth
February 24, 2010 | 3 Comments
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide.
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