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May
26
How to convince Management to use Social Media
May 26, 2010 | Leave a Comment
Social Media is still a new concept to many companies and there are still many people not convinced that it can work for them. Then there are companies that have embraced it and management are enthusiastic and totally into Social Media. This article is aimed at people who have discovered social media and believe that it can work for their company, but their management are either less than enthusiastic or perhaps almost in the dark about social media.
The first and probably the most important thing to be able to convince management that social media is for your business is Read more »
May
10
Those of us using Social Media know how effective it can be in driving traffic to one’s website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out.
One of the biggest problems is Read more »
Apr
28
How honest should you be in Social Networking?
April 28, 2010 | 4 Comments
In today’s world of cyberspace we all connect and make friends across the globe. Connections we probably would never have had before the advent of the Internet. We have all heard of horror stories of people being conned, stalked or even murdered through someone they met on Facebook or some other social network. Personally, I am not sure that the numbers are higher than this happening from face-to-face or personal connection (in other words not via the Internet) – in fact my guess is that it is less (I am not referring to hacking or phishing).
Something I have experienced through using social networks is Read more »
Apr
15
Avoiding social media networking becoming a time sink
April 15, 2010 | Leave a Comment
Imagine if we could map out the Internet – what would it look like? Well I had a picture in my head that resembled a picture with a few big websites, almost like cities, and almost a radial affect getting smaller. So I went onto Google and had a look. The pictures I found are […] Read more »
Apr
13
Choosing Relevant Social Networks and Media
April 13, 2010 | 1 Comment
In my previous post about choosing between all those other social networks I highlighted how many other social networks there are aside from the main players and link to a number of resources. Weekly, I am invited to join new social networks or groups or hear about new ones popping up.
The problem is choosing which ones to belong to. You will have often read that the word “relevant” in my articles, so how do you choose or even know what is relevant? You may have heard go where your target market is, but how do you know whether they are using a particular social network or medium without doing expensive research? Read more »
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