Aqua Pebble

Social Media is still a new con­cept to many com­pa­nies and there are still many peo­ple not con­vinced that it can work for them. Then there are com­pa­nies that have embraced it and man­age­ment are enthu­si­as­tic and totally into Social Media. This arti­cle is aimed at peo­ple who have dis­cov­ered social media and believe that it can work for their com­pany, but their man­age­ment are either less than enthu­si­as­tic or per­haps almost in the dark about social media.

The first and prob­a­bly the most impor­tant thing to be able to con­vince man­age­ment that social media is for your busi­ness is Read more »

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By now you should have a bet­ter under­stand­ing of what is unique about you and what you want to achieve. I am now going to address how to define your tar­get audience/market/job. This involves under­stand­ing who or what you want to reach and what they need or want. This usu­ally involves doing some research. Research can be done on the net, phon­ing up a per­son and talk­ing to them or read­ing press or trade jour­nals. Read more »

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Many times, I have sat in a research pre­sen­ta­tion and the out­comes chal­lenged because they con­tra­dict management’s per­cep­tion. I have seen exec­u­tives walk out, tak­ing from the research that which agrees with their views and dis­miss­ing that that dif­fer. Is this dan­ger­ous or cor­rect? Read more »

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