Aqua Pebble

In today’s world of cyber­space we all con­nect and make friends across the globe. Con­nec­tions we prob­a­bly would never have had before the advent of the Inter­net. We have all heard of hor­ror sto­ries of peo­ple being conned, stalked or even mur­dered through some­one they met on Face­book or some other social net­work. Per­son­ally, I am not sure that the num­bers are higher than this hap­pen­ing from face-to-face or per­sonal con­nec­tion (in other words not via the Inter­net) – in fact my guess is that it is less (I am not refer­ring to hack­ing or phishing).

Some­thing I have expe­ri­enced through using social net­works is

The two major social net­works aimed at the pro­fes­sional com­mu­nity are Linkedin and Plaxo. Linkedin claims over 50 mil­lion users and Plaxo claims to host address books for over 40 mil­lion. While research­ing both Linkedin and Plaxo I came across a lot of con­tent on how to use these bet­ter; you know the: com­plete your pro­file, net­work, join groups, brand your­self type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business.

The next log­i­cal step for me in my social media inves­ti­ga­tion was to see how I can use Face­book for busi­ness. Now Face­book and busi­ness has never been in the same sen­tence I ever uttered before. For me Face­book is per­sonal and a way I keep in con­tact my fam­ily and friends. My pri­vacy set­tings are the high­est I can set them. The thought of open­ing my fam­ily and per­sonal life to the world causes me to trem­ble (per­haps I’m an over pro­tec­tive mother). This is where I started scratch­ing my head and think­ing how do the two go together. This is what I found out:

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