• Recent Posts

  • What to do about those copy­cat Face­book Pages
  • 9 Things you need to know about run­ning a pro­mo­tion on Facebook
  • Why have a Face­book Page for your Business?
  • How to use Social Media with an Exist­ing Strategy
  • How to con­vince Man­age­ment to use Social Media
  • How to drive traf­fic to your web­site using Social Media
  • Social media ROI – real­ity or fantasy?
  • Is social media the new town crier?
  • Avoid­ing social media net­work­ing becom­ing a time sink
  • Choos­ing Rel­e­vant Social Net­works and Media

• Recent Com­ments

  • Sunny on Blog­ging 60 days in. 10 lessons I have learnt!
  • Daz on What to do about those copy­cat Face­book Pages
  • Lee on How hon­est should you be in Social Networking?
  • Alaina Moody on How hon­est should you be in Social Networking?
  • Tabetha Herwig on Face­book for busi­ness has me scratch­ing my head!
  • Lee on Social media lis­ten­ing – Are you a fly on the wall?

• Most Shared Posts

  • Why have a Face­book Page for your Business?
  • 9 Things you need to know about run­ning a pro­mo­tion on Facebook
  • What to do about those copy­cat Face­book Pages
  • How to use Social Media with an Exist­ing Strategy
  • How to con­vince Man­age­ment to use Social Media
  Plugin by Tom Anthony

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Run­ning a pro­mo­tion or com­pe­ti­tion on Face­book can be a great way to increase your fan base, get brand expo­sure and aware­ness or cre­ate engage­ment in your Face­book com­mu­nity. In May 2011 Face­book changed it’s pro­mo­tional guide­lines, which cre­ated a new play­ing field for how pro­mo­tions should be run. On top of this things can Con­tinue reading →

Face­book Pages are a great way to engage your com­mu­nity, in a way that doesn’t infringe on their pri­vacy and keep them up-to-date with your activ­ity in a spam free, non-invasive man­ner and best of all you have their per­mis­sion to engage in this way. In my opin­ion too many busi­ness are miss­ing the oppor­tu­ni­ties these pages present or sim­ply doing them because it is the done thing to say they are social and are not really opti­mis­ing the opportunity.

Those of us using Social Media know how effec­tive it can be in dri­ving traf­fic to one’s web­site. But, unlike some make out, it does require ongo­ing effort and per­se­ver­ance. Social Media is not the secret ingre­di­ent to instant suc­cess, how­ever, it is a pow­er­ful tool when com­bined with a focused strat­egy and the com­mit­ment to carry it out.

One of the biggest prob­lems is

Oyez! Oyez! Oyez! A crier stood in the mid­dle of a town and shouted his announce­ment to the peo­ple of the town. In the mid­dle ages they demanded silence and every­one lis­tened. Social media is dif­fer­ent in that way. Today you are announc­ing your mes­sage to your friends, fol­low­ers or con­nec­tions against a lot of other noise. So how do you get heard?

In my pre­vi­ous post about choos­ing between all those other social net­works I high­lighted how many other social net­works there are aside from the main play­ers and link to a num­ber of resources. Weekly, I am invited to join new social net­works or groups or hear about new ones pop­ping up.
The prob­lem is choos­ing which ones to belong to. You will have often read that the word “rel­e­vant” in my arti­cles, so how do you choose or even know what is rel­e­vant? You may have heard go where your tar­get mar­ket is, but how do you know whether they are using a par­tic­u­lar social net­work or medium with­out doing expen­sive research?

keep looking »

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