Feb
24
Social Media Word-of-Mouth
February 24, 2010 | 3 Comments
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide.
Aug
6
Do we really TRUST brands?
August 6, 2009 | Leave a Comment
I was reading an article on Brand Republic’s Marketing called ‘Brands face trust crisis’ I wondered whether I have ever trusted a brand. What does this really mean?

