Aqua Pebble

Oct

26

My first Social Media pit stop was @twitter

October 26, 2009 | Leave a Comment

As I approach my jour­ney to demys­tify social media and how it can be used in busi­ness I look at this mono­lith in the face and pon­der where do I start? I don’t have a map to fol­low and there is an over­load of infor­ma­tion out there. I decided to start with twit­ter as I per­son­ally have some ques­tions I need clarified.

Oct

20

To be, or not to be (part of social media), that is the (big) question:

October 20, 2009 | 5 Comments

There is a buzz around whether to incor­po­rate social media ℠ in your busi­ness or mar­ket­ing strat­egy. You see com­ments like ‘it is a fad’, ‘I don’t under­stand it’, ‘it is expen­sive’, ‘it is not mea­sur­able’ or ‘what is the ROI?’ So I decided to go on a jour­ney to get to the bot­tom of social media and inves­ti­gate whether it can be use­ful in business

Oct

16

Going after what you want– Part 4

October 16, 2009 | Leave a Comment

Now that you have an idea of your UBP, know what you want to achieve and under­stand your tar­get market’s needs and wants…how do you get what you want?

Oct

13

What do they want? – Part 3

October 13, 2009 | 2 Comments

By now you should have a bet­ter under­stand­ing of what is unique about you and what you want to achieve. I am now going to address how to define your tar­get audience/market/job. This involves under­stand­ing who or what you want to reach and what they need or want. This usu­ally involves doing some research. Research can be done on the net, phon­ing up a per­son and talk­ing to them or read­ing press or trade journals.

Oct

9

Guest Author — Greg Satell

October 9, 2009 | Leave a Comment

This is Excit­ing News! I would like to wel­come my first guest author Dig­i­tal Media Expert and Blog­ger Greg Satell to the Aqua Peb­ble Com­mu­nity. Greg has writ­ten a post exclu­sively pub­lished on Aqua Peb­ble for blog­gers. He gives us excel­lent advice from lessons he has learnt from Old Media that have made his blog, Con­tinue reading →

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    Thanks for read­ing my blog. I love to hear your thoughts and opin­ions (even if you dis­agree with mine) so be sure to leave them in the com­ments.

    If you think what I have writ­ten is use­ful please share my posts with oth­ers as I hope to make a dif­fer­ence by shar­ing some of my expe­ri­ences and hope­fully help­ing oth­ers work­ing in mar­ket­ing and social media.

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