Pre-planning your website

Some­times I look at web­sites and won­der “what were they think­ing?” The web­sites are often not designed in a way that is aligned with their pur­pose, tar­get audi­ence or with scal­a­bil­ity in mind Read more »

Pri­vacy in Social Media

We have seen con­cerns in the media about social net­work­ing and Face­book in par­tic­u­lar has come under fire. In this arti­cle I raise quite a few ques­tions and am really keen to hear oth­ers views on this.

From what I have seen some peo­ple are really con­cerned about pri­vacy (I am in that camp) and some peo­ple don’t seem to worry too much. In my arti­cle about Face­book for busi­ness, I men­tioned that I have used Face­book for years, but purely to keep in touch with fam­ily and friends all around the world. Read more »

Why busi­nesses think Social Media is a waste of time!

Today I was read­ing an arti­cle on Brand Repub­lic about the short­age of social media and SEO knowl­edge and skills amongst mar­ket­ing and PR pro­fes­sion­als. Even I was sur­prised at how low the sta­tis­tics were Read more »

Is Linkedin king in the busi­ness social net­work­ing world?

The two major social net­works aimed at the pro­fes­sional com­mu­nity are Linkedin and Plaxo. Linkedin claims over 50 mil­lion users and Plaxo claims to host address books for over 40 mil­lion. While research­ing both Linkedin and Plaxo I came across a lot of con­tent on how to use these bet­ter; you know the: com­plete your pro­file, net­work, join groups, brand your­self type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do busi­ness. Read more »

Choos­ing between all those other Social Networks

My ini­tial aim was to write a num­ber of arti­cles on var­i­ous social medi­ums and I am con­tin­u­ing with that, how­ever when it came to social net­works there are so many out there that I decided to do one arti­cle about the ‘other’ ones. Look­ing at Wikipedia’s list of major active social net­works, there are so many on there I have never heard of. Real­is­ti­cally, it would be impos­si­ble to be per­son­ally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the dif­fer­ent Social Net­works with a sin­gle profile/account ID and allowed me to view my mes­sages from them all in one place, fil­ter dis­cus­sions from them all, keep track of key­words on them all, share on them all, have an events cal­en­dar linked to them all and pro­vided me with met­rics on them all and do any­thing else I might want to do on them all — that would be cool. Read more »

What is all the Xing about?

I have noticed that a few peo­ple have men­tioned Xing when they talk about their favoured bas­ket of Social Media. I had never heard about Xing before, or if I had it never stood out and slapped me in the face. With so much infor­ma­tion out there it is easy to miss the less than obvi­ous. So I went in search of Xing. Read more »

Face­book for busi­ness has me scratch­ing my head!

The next log­i­cal step for me in my social media inves­ti­ga­tion was to see how I can use Face­book for busi­ness. Now Face­book and busi­ness has never been in the same sen­tence I ever uttered before. For me Face­book is per­sonal and a way I keep in con­tact my fam­ily and friends. My pri­vacy set­tings are the high­est I can set them. The thought of open­ing my fam­ily and per­sonal life to the world causes me to trem­ble (per­haps I’m an over pro­tec­tive mother). This is where I started scratch­ing my head and think­ing how do the two go together. This is what I found out: Read more »

My first Social Media pit stop was @twitter

As I approach my jour­ney to demys­tify social media and how it can be used in busi­ness I look at this mono­lith in the face and pon­der where do I start? I don’t have a map to fol­low and there is an over­load of infor­ma­tion out there. I decided to start with twit­ter as I per­son­ally have some ques­tions I need clar­i­fied. Read more »

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