Pre-planning your website
Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind Read more »
Privacy in Social Media
We have seen concerns in the media about social networking and Facebook in particular has come under fire. In this article I raise quite a few questions and am really keen to hear others views on this.
From what I have seen some people are really concerned about privacy (I am in that camp) and some people don’t seem to worry too much. In my article about Facebook for business, I mentioned that I have used Facebook for years, but purely to keep in touch with family and friends all around the world. Read more »
Why businesses think Social Media is a waste of time!
Today I was reading an article on Brand Republic about the shortage of social media and SEO knowledge and skills amongst marketing and PR professionals. Even I was surprised at how low the statistics were Read more »
Is Linkedin king in the business social networking world?
The two major social networks aimed at the professional community are Linkedin and Plaxo. Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million. While researching both Linkedin and Plaxo I came across a lot of content on how to use these better; you know the: complete your profile, network, join groups, brand yourself type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business. Read more »
Choosing between all those other Social Networks
My initial aim was to write a number of articles on various social mediums and I am continuing with that, however when it came to social networks there are so many out there that I decided to do one article about the ‘other’ ones. Looking at Wikipedia’s list of major active social networks, there are so many on there I have never heard of. Realistically, it would be impossible to be personally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the different Social Networks with a single profile/account ID and allowed me to view my messages from them all in one place, filter discussions from them all, keep track of keywords on them all, share on them all, have an events calendar linked to them all and provided me with metrics on them all and do anything else I might want to do on them all — that would be cool. Read more »
What is all the Xing about?
I have noticed that a few people have mentioned Xing when they talk about their favoured basket of Social Media. I had never heard about Xing before, or if I had it never stood out and slapped me in the face. With so much information out there it is easy to miss the less than obvious. So I went in search of Xing. Read more »
Facebook for business has me scratching my head!
The next logical step for me in my social media investigation was to see how I can use Facebook for business. Now Facebook and business has never been in the same sentence I ever uttered before. For me Facebook is personal and a way I keep in contact my family and friends. My privacy settings are the highest I can set them. The thought of opening my family and personal life to the world causes me to tremble (perhaps I’m an over protective mother). This is where I started scratching my head and thinking how do the two go together. This is what I found out: Read more »
My first Social Media pit stop was @twitter
As I approach my journey to demystify social media and how it can be used in business I look at this monolith in the face and ponder where do I start? I don’t have a map to follow and there is an overload of information out there. I decided to start with twitter as I personally have some questions I need clarified. Read more »
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