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  • Lee on Social media lis­ten­ing – Are you a fly on the wall?

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In today’s world of cyber­space we all con­nect and make friends across the globe. Con­nec­tions we prob­a­bly would never have had before the advent of the Inter­net. We have all heard of hor­ror sto­ries of peo­ple being conned, stalked or even mur­dered through some­one they met on Face­book or some other social net­work. Per­son­ally, I am not sure that the num­bers are higher than this hap­pen­ing from face-to-face or per­sonal con­nec­tion (in other words not via the Inter­net) – in fact my guess is that it is less (I am not refer­ring to hack­ing or phishing).

Some­thing I have expe­ri­enced through using social net­works is Click Here To Read More

As we know social media is a hot topic and caus­ing quite a buzz in the busi­ness world. Some peo­ple are all for it and oth­ers think it is a load of rub­bish. There are many dif­fer­ent ways peo­ple and busi­nesses are using social media. Some have made a huge profit from it and oth­ers noth­ing at all.

One thing for sure, is that even if we decide to ignore it – it is not going away. I won­der how many of the peo­ple or busi­nesses mak­ing a profit took a leap of faith? Per­son­ally, I believe they most likely took a cal­cu­lated risk, espe­cially the early adopters.

So if you are new to Social media or con­sid­er­ing embark­ing on a social media strat­egy I rec­om­mend you take the fol­low­ing actions first: Click Here To Read More

Mil­lions of con­ver­sa­tions are hap­pen­ing through the Inter­net or an elec­tronic medium. Hav­ing a focused social media strat­egy means that there is prob­a­bly an engage­ment with ones audi­ence. But what about the con­ver­sa­tions hap­pen­ing out­side your imme­di­ate cir­cle of engagement?

Find­ing out about these con­ver­sa­tions is called lis­ten­ing – almost like being a fly-on-the-wall. How many times have you said if only I was a fly-on-the-wall? Now lis­ten­ing to what your cus­tomers are say­ing directly to you is also lis­ten­ing, but not the type of lis­ten­ing I am writ­ing about today.

There are a num­ber of ways in which you can lis­ten or find con­ver­sa­tions that are hap­pen­ing. The fol­low­ing are types of tools or ser­vices peo­ple use: Click Here To Read More

I recently wrote an arti­cle for Gos­samar Inc, a Cana­dian com­pany spe­cial­is­ing in sales and mar­ket­ing automation.

You can read the 4 things I advise you to do before you even look at design and con­tent. Read arti­cle »>

I saw an inter­est­ing exam­ple of how friends can influ­ence a deci­sion and word-of-mouth in action on Face­book the other day. A fam­ily mem­ber put out a request to help them make a deci­sion on what mobile/cell phone to buy. They had done research and nar­rowed it down to 2 options and couldn’t decide.

What was inter­est­ing to me was the choice that was made. I will explain a bit later why I think the choice was made, but first let me give you a run down on what hap­pened. Click Here To Read More

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