Aqua Pebble

Mar

24

Social Media – A leap of faith? What to think about when start­ing out.

March 24, 2010 | Social Media  |  Leave a Comment

As we know social media is a hot topic and caus­ing quite a buzz in the busi­ness world. Some peo­ple are all for it and oth­ers think it is a load of rub­bish. There are many dif­fer­ent ways peo­ple and busi­nesses are using social media. Some have made a huge profit from it and oth­ers noth­ing at all.

One thing for sure, is that even if we decide to ignore it – it is not going away. I won­der how many of the peo­ple or busi­nesses mak­ing a profit took a leap of faith? Per­son­ally, I believe they most likely took a cal­cu­lated risk, espe­cially the early adopters.

So if you are new to Social media or con­sid­er­ing embark­ing on a social media strat­egy I rec­om­mend you take the fol­low­ing actions first: Click Here To Read More

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Mar

19

Social media lis­ten­ing – Are you a fly on the wall?

March 19, 2010 | Social Media  |  7 Comments

Mil­lions of con­ver­sa­tions are hap­pen­ing through the Inter­net or an elec­tronic medium. Hav­ing a focused social media strat­egy means that there is prob­a­bly an engage­ment with ones audi­ence. But what about the con­ver­sa­tions hap­pen­ing out­side your imme­di­ate cir­cle of engagement?

Find­ing out about these con­ver­sa­tions is called lis­ten­ing – almost like being a fly-on-the-wall. How many times have you said if only I was a fly-on-the-wall? Now lis­ten­ing to what your cus­tomers are say­ing directly to you is also lis­ten­ing, but not the type of lis­ten­ing I am writ­ing about today.

There are a num­ber of ways in which you can lis­ten or find con­ver­sa­tions that are hap­pen­ing. The fol­low­ing are types of tools or ser­vices peo­ple use: Click Here To Read More

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Mar

8

Pre-planning your website

March 8, 2010 | Marketing, Other  |  Leave a Comment

I recently wrote an arti­cle for Gos­samar Inc, a Cana­dian com­pany spe­cial­is­ing in sales and mar­ket­ing automation.

You can read the 4 things I advise you to do before you even look at design and con­tent. Read arti­cle »>

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Feb

24

Social Media Word-of-Mouth

February 24, 2010 | Marketing, Social Media  |  3 Comments

I saw an inter­est­ing exam­ple of how friends can influ­ence a deci­sion and word-of-mouth in action on Face­book the other day. A fam­ily mem­ber put out a request to help them make a deci­sion on what mobile/cell phone to buy. They had done research and nar­rowed it down to 2 options and couldn’t decide.

What was inter­est­ing to me was the choice that was made. I will explain a bit later why I think the choice was made, but first let me give you a run down on what hap­pened. Click Here To Read More

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Feb

12

Social media ROI – real­ity or fantasy?

February 12, 2010 | Marketing, Social Media  |  3 Comments

Mea­sur­ing social media (SM ) and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI.

I am the first per­son to cham­pion mea­sur­ing mar­ket­ing effec­tive­ness and imple­ment­ing your mar­ket­ing strat­egy in a way that you can mea­sure your mar­ket­ing activ­i­ties and their influ­ence. I am also aware that some activ­i­ties have a long term effect and are only mea­sur­able in intan­gi­ble terms for exam­ple good­will or are a sup­port­ive role and do not directly influ­ence profit.

Often I have seen busi­ness peo­ple say “what is the ROI for social media?” To me this shows a total lack of under­stand­ing of social media as well as the poten­tial com­plex­i­ties of ROI.

I will explain why I believe this. Click Here To Read More

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