Aug
10
How to drive traffic to your website using Social Media
August 10, 2010 | Social Media | Leave a Comment
Those of us using Social Media know how effective it can be in driving traffic to one’s website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out.
One of the biggest problems is Click Here To Read More
Jul
12
Social media ROI – reality or fantasy?
July 12, 2010 | Marketing, Social Media | 3 Comments
Measuring social media (SM ) and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI.
I am the first person to champion measuring marketing effectiveness and implementing your marketing strategy in a way that you can measure your marketing activities and their influence. I am also aware that some activities have a long term effect and are only measurable in intangible terms for example goodwill or are a supportive role and do not directly influence profit.
Often I have seen business people say “what is the ROI for social media?” To me this shows a total lack of understanding of social media as well as the potential complexities of ROI.
I will explain why I believe this. Click Here To Read More
Jul
4
Is social media the new town crier?
July 4, 2010 | Social Media | Leave a Comment
Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of other noise. So how do you get heard?
If you shout loud your competition shouts louder and so we end up with a never ending spiral of noise. We have all become masters at blocking out the noise we don’t want to hear. I believe the answer lies in that statement with the word “want” the prominent word. You need to target your message at people who want to hear it.
There are many reasons Click Here To Read More
Jun
15
Avoiding social media networking becoming a time sink
June 15, 2010 | Social Media | Leave a Comment
Imagine if we could map out the Internet – what would it look like? Well I had a picture in my head that resembled a picture with a few big websites, almost like cities, and almost a radial affect getting smaller. So I went onto Google and had a look. The pictures I found are almost like looking out into space. So what does this have to do with social networks and media?
I imagine that social networks mapping has it’s own galaxy in those maps and I have used the phrase before: that you can get lost in the infinity that is the Internet and I believe the same goes for social networks and media.
An objection we often see to Social Media and Networking is that it takes too much time for the results. Now I agree that this can be true if you are not on a clear path. Here is what I suggest you do to avoid it becoming a time sink: Click Here To Read More
May
13
Choosing Relevant Social Networks and Media
May 13, 2010 | Social Media | Leave a Comment
In a previous article about choosing between all those other social networks I highlighted how many other social networks there are aside from the main players and link to a number of resources. Weekly, I am invited to join new social networks or groups or hear about new ones popping up.
The problem is choosing which ones to belong to. You will have often read that the word “relevant” in my articles, so how do you choose or even know what is relevant? You may have heard go where your target market is, but how do you know whether they are using a particular social network or medium without doing expensive research?
Finding relevant networks could take a lot of work and effort if you go by trial and error and most of us just don’t have that sort of time. Even I, sometimes, wonder whether I could be missing out by not joining a group I was invited to – but that is just good selling. Here is my advice for choosing relevant social networks or mediums: Click Here To Read More
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