Is social media the new town crier?
Posted on | February 4, 2010 | No Comments
Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of other noise. So how do you get heard?
If you shout loud your competition shouts louder and so we end up with a never ending spiral of noise. We have all become masters at blocking out the noise we don’t want to hear. I believe the answer lies in that statement with the word “want” the prominent word. You need to target your message at people who want to hear it.
There are many reasons Continue Reading »
To target underscore blank or not – the bounce effect?
Posted on | January 28, 2010 | 3 Comments
Now this heading may seem a little confusing or make no sense at all. I will explain what this is all about. In web analytics we have a measurement called bounce rate which is an important measurement to determine the quality of the traffic to your site. Bounce rate measures the number of people who come to your site and leave from the same page they entered without clicking on further.
My dilema is all about opening links in a new tab/window or not. Firstly for user experience and secondly for bounce rates.
According to Wikipedia, Avinash Kaushik states:
My own personal observation is that Continue Reading »
Privacy in Social Media
Posted on | January 25, 2010 | 6 Comments
We have seen concerns in the media about social networking and Facebook in particular has come under fire. In this article I raise quite a few questions and am really keen to hear others views on this.
From what I have seen some people are really concerned about privacy (I am in that camp) and some people don’t seem to worry too much. In my article Facebook for business has me scratching my head, I mentioned that I have used Facebook for years, but purely to keep in touch with family and friends all around the world.
Every time someone sends me a request on Facebook it seems to require some sort of application. On the install application page you have to give that application access to almost everything including your photo’s to install it. I have two children and I hate the idea of “whoever” is behind these applications having access to photo’s of my children and therefore, decline every request that requires an application. However, my family who sometimes have pictures of my children install every other application and I have no control over this. Am I being overly protective – maybe?
My big question is Continue Reading »
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