Mar
24
Social Media – A leap of faith? What to think about when starting out.
March 24, 2010 | Social Media | Leave a Comment
As we know social media is a hot topic and causing quite a buzz in the business world. Some people are all for it and others think it is a load of rubbish. There are many different ways people and businesses are using social media. Some have made a huge profit from it and others nothing at all.
One thing for sure, is that even if we decide to ignore it – it is not going away. I wonder how many of the people or businesses making a profit took a leap of faith? Personally, I believe they most likely took a calculated risk, especially the early adopters.
So if you are new to Social media or considering embarking on a social media strategy I recommend you take the following actions first: Click Here To Read More
Mar
19
Social media listening – Are you a fly on the wall?
March 19, 2010 | Social Media | 7 Comments
Millions of conversations are happening through the Internet or an electronic medium. Having a focused social media strategy means that there is probably an engagement with ones audience. But what about the conversations happening outside your immediate circle of engagement?
Finding out about these conversations is called listening – almost like being a fly-on-the-wall. How many times have you said if only I was a fly-on-the-wall? Now listening to what your customers are saying directly to you is also listening, but not the type of listening I am writing about today.
There are a number of ways in which you can listen or find conversations that are happening. The following are types of tools or services people use: Click Here To Read More
Mar
8
Pre-planning your website
March 8, 2010 | Marketing, Other | Leave a Comment
I recently wrote an article for Gossamar Inc, a Canadian company specialising in sales and marketing automation.
You can read the 4 things I advise you to do before you even look at design and content. Read article »>
Feb
24
Social Media Word-of-Mouth
February 24, 2010 | Marketing, Social Media | 3 Comments
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide.
What was interesting to me was the choice that was made. I will explain a bit later why I think the choice was made, but first let me give you a run down on what happened. Click Here To Read More
Feb
12
Social media ROI – reality or fantasy?
February 12, 2010 | Marketing, Social Media | 3 Comments
Measuring social media (SM ) and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI.
I am the first person to champion measuring marketing effectiveness and implementing your marketing strategy in a way that you can measure your marketing activities and their influence. I am also aware that some activities have a long term effect and are only measurable in intangible terms for example goodwill or are a supportive role and do not directly influence profit.
Often I have seen business people say “what is the ROI for social media?” To me this shows a total lack of understanding of social media as well as the potential complexities of ROI.
I will explain why I believe this. Click Here To Read More

