Aqua Pebble

Archive for the 'Social Media' Category

Apr

24

Social Media – A leap of faith? What to think about when start­ing out.

April 24, 2010 | Leave a Comment

As we know social media is a hot topic and caus­ing quite a buzz in the busi­ness world. Some peo­ple are all for it and oth­ers think it is a load of rub­bish. There are many dif­fer­ent ways peo­ple and busi­nesses are using social media. Some have made a huge profit from it and oth­ers noth­ing at all.

Mar

19

Social media lis­ten­ing – Are you a fly on the wall?

March 19, 2010 | 7 Comments

Mil­lions of con­ver­sa­tions are hap­pen­ing through the Inter­net or an elec­tronic medium. Hav­ing a focused social media strat­egy means that there is prob­a­bly an engage­ment with ones audi­ence. But what about the con­ver­sa­tions hap­pen­ing out­side your imme­di­ate cir­cle of engagement?

Feb

24

Social Media Word-of-Mouth

February 24, 2010 | 3 Comments

I saw an inter­est­ing exam­ple of how friends can influ­ence a deci­sion and word-of-mouth in action on Face­book the other day. A fam­ily mem­ber put out a request to help them make a deci­sion on what mobile/cell phone to buy. They had done research and nar­rowed it down to 2 options and couldn’t decide.

Jan

25

Pri­vacy in Social Media

January 25, 2010 | 6 Comments

We have seen con­cerns in the media about social net­work­ing and Face­book in par­tic­u­lar has come under fire. In this arti­cle I raise quite a few ques­tions and am really keen to hear oth­ers views on this.

From what I have seen some peo­ple are really con­cerned about pri­vacy (I am in that camp) and some peo­ple don’t seem to worry too much. In my arti­cle about Face­book for busi­ness, I men­tioned that I have used Face­book for years, but purely to keep in touch with fam­ily and friends all around the world.

Jan

19

Why busi­nesses think Social Media is a waste of time!

January 19, 2010 | 8 Comments

Today I was read­ing an arti­cle on Brand Repub­lic about the short­age of social media and SEO knowl­edge and skills amongst mar­ket­ing and PR pro­fes­sion­als. Even I was sur­prised at how low the sta­tis­tics were

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