Aqua Pebble

Archive for the 'Social Media' Category

Jul

12

Social media ROI – real­ity or fantasy?

July 12, 2010 | 3 Comments

Mea­sur­ing social media ℠ and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI.

Jul

4

Is social media the new town crier?

July 4, 2010 | Leave a Comment

Oyez! Oyez! Oyez! A crier stood in the mid­dle of a town and shouted his announce­ment to the peo­ple of the town. In the mid­dle ages they demanded silence and every­one lis­tened. Social media is dif­fer­ent in that way. Today you are announc­ing your mes­sage to your friends, fol­low­ers or con­nec­tions against a lot of other noise. So how do you get heard?

Jun

15

Avoid­ing social media net­work­ing becom­ing a time sink

June 15, 2010 | Leave a Comment

Imag­ine if we could map out the Inter­net – what would it look like? Well I had a pic­ture in my head that resem­bled a pic­ture with a few big web­sites, almost like cities, and almost a radial affect get­ting smaller. So I went onto Google and had a look. The pic­tures I found are Con­tinue reading →

May

13

Choos­ing Rel­e­vant Social Net­works and Media

May 13, 2010 | Leave a Comment

In my pre­vi­ous post about choos­ing between all those other social net­works I high­lighted how many other social net­works there are aside from the main play­ers and link to a num­ber of resources. Weekly, I am invited to join new social net­works or groups or hear about new ones pop­ping up.
The prob­lem is choos­ing which ones to belong to. You will have often read that the word “rel­e­vant” in my arti­cles, so how do you choose or even know what is rel­e­vant? You may have heard go where your tar­get mar­ket is, but how do you know whether they are using a par­tic­u­lar social net­work or medium with­out doing expen­sive research?

Apr

28

How hon­est should you be in Social Networking?

April 28, 2010 | 6 Comments

In today’s world of cyber­space we all con­nect and make friends across the globe. Con­nec­tions we prob­a­bly would never have had before the advent of the Inter­net. We have all heard of hor­ror sto­ries of peo­ple being conned, stalked or even mur­dered through some­one they met on Face­book or some other social net­work. Per­son­ally, I am not sure that the num­bers are higher than this hap­pen­ing from face-to-face or per­sonal con­nec­tion (in other words not via the Inter­net) – in fact my guess is that it is less (I am not refer­ring to hack­ing or phishing).

Some­thing I have expe­ri­enced through using social net­works is

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