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Archive for the 'Social Media' Category
Mar
24
Social Media – A leap of faith? What to think about when starting out.
March 24, 2010 | Leave a Comment
As we know social media is a hot topic and causing quite a buzz in the business world. Some people are all for it and others think it is a load of rubbish. There are many different ways people and businesses are using social media. Some have made a huge profit from it and others nothing at all. Read more »
Mar
19
Social media listening – Are you a fly on the wall?
March 19, 2010 | 7 Comments
Millions of conversations are happening through the Internet or an electronic medium. Having a focused social media strategy means that there is probably an engagement with ones audience. But what about the conversations happening outside your immediate circle of engagement? Read more »
Feb
24
Social Media Word-of-Mouth
February 24, 2010 | 3 Comments
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide. Read more »
Feb
12
Social media ROI – reality or fantasy?
February 12, 2010 | 3 Comments
Measuring social media ℠ and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI. Read more »
Feb
4
Is social media the new town crier?
February 4, 2010 | Leave a Comment
Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of other noise. So how do you get heard? Read more »
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