Aqua Pebble » Social Media

How to convince Management to use Social Media

Lee — Wed, 26 May 2010 11:57:08 +0000

Social Media is still a new concept to many companies and there are still many people not convinced that it can work for them. Then there are companies that have embraced it and management are enthusiastic and totally into Social Media. This article is aimed at people who have discovered social media and believe that it can work for their company, but their management are either less than enthusiastic or perhaps almost in the dark about social media. The first and probably the most important thing to be able to convince management that social media is for your business is Related posts:

How to drive traffic to your website using Social Media

Lee — Mon, 10 May 2010 12:13:02 +0000

Those of us using Social Media know how effective it can be in driving traffic to one's website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out. One of the biggest problems is No related posts.

How honest should you be in Social Networking?

Lee — Wed, 28 Apr 2010 16:21:02 +0000

In today's world of cyberspace we all connect and make friends across the globe. Connections we probably would never have had before the advent of the Internet. We have all heard of horror stories of people being conned, stalked or even murdered through someone they met on Facebook or some other social network. Personally, I am not sure that the numbers are higher than this happening from face-to-face or personal connection (in other words not via the Internet) – in fact my guess is that it is less (I am not referring to hacking or phishing). Something I have experienced through using social networks is Related posts:

Avoiding social media networking becoming a time sink

Lee — Thu, 15 Apr 2010 10:38:58 +0000

Imagine if we could map out the Internet – what would it look like? Well I had a picture in my head that resembled a picture with a few big websites, almost like cities, and almost a radial affect getting smaller. So I went onto Google and had a look. The pictures I found are […]

Social media listening – Are you a fly on the wall?

Choosing Relevant Social Networks and Media

Lee — Tue, 13 Apr 2010 13:18:26 +0000

In my previous post about choosing between all those other social networks I highlighted how many other social networks there are aside from the main players and link to a number of resources. Weekly, I am invited to join new social networks or groups or hear about new ones popping up. The problem is choosing which ones to belong to. You will have often read that the word "relevant" in my articles, so how do you choose or even know what is relevant? You may have heard go where your target market is, but how do you know whether they are using a particular social network or medium without doing expensive research? Related posts:

Social Media – A leap of faith? What to think about when starting out.

Lee — Wed, 24 Mar 2010 14:55:20 +0000

As we know social media is a hot topic and causing quite a buzz in the business world. Some people are all for it and others think it is a load of rubbish. There are many different ways people and businesses are using social media. Some have made a huge profit from it and others nothing at all. Related posts:

Social media listening – Are you a fly on the wall?

Lee — Fri, 19 Mar 2010 13:45:56 +0000

Millions of conversations are happening through the Internet or an electronic medium. Having a focused social media strategy means that there is probably an engagement with ones audience. But what about the conversations happening outside your immediate circle of engagement? Finding out about these conversations is called listening – almost like being a fly-on-the-wall. How many […]

Social Media Word-of-Mouth

Lee — Wed, 24 Feb 2010 14:57:00 +0000

I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide. What was […]

Social media ROI – reality or fantasy?

Lee — Fri, 12 Feb 2010 11:43:57 +0000

Measuring social media (SM ) and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI. I am the first […]

Is social media the new town crier?

Lee — Thu, 04 Feb 2010 12:28:49 +0000

Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of […]