Aqua Pebble » Social Media

9 Things you need to know about running a promotion on Facebook

Lee — Sat, 30 Jul 2011 14:42:42 +0000

Running a promotion or competition on Facebook can be a great way to increase your fan base, get brand exposure and awareness or create engagement in your Facebook community. In May 2011 Facebook changed it’s promotional guidelines, which created a new playing field for how promotions should be run. On top of this things can Continue reading →

What to do about those copycat Facebook Pages

Why have a Facebook Page for your Business?

Lee — Fri, 29 Oct 2010 15:13:26 +0000

Facebook Pages are a great way to engage your community, in a way that doesn’t infringe on their privacy and keep them up-to-date with your activity in a spam free, non-invasive manner and best of all you have their permission to engage in this way. In my opinion too many business are missing the opportunities these pages present or simply doing them because it is the done thing to say they are social and are not really optimising the opportunity.

9 Things you need to know about running a promotion on Facebook

How to use Social Media with an Existing Strategy

Lee — Thu, 28 Oct 2010 11:06:32 +0000

Social Media is no longer a new word, though there is still a lot of new innovation associated with it. Often we read about having Social Media Strategies, which is ideal. But what happens when one doesn’t have the resources to create a new strategy, but need to integrate it into an existing strategy?

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How to convince Management to use Social Media

Lee — Sun, 26 Sep 2010 11:57:08 +0000

Social Media is still a new concept to many companies and there are still many people not convinced that it can work for them. Then there are companies that have embraced it and management are enthusiastic and totally into Social Media. This article is aimed at people who have discovered social media and believe that it can work for their company, but their management are either less than enthusiastic or perhaps almost in the dark about social media.

The first and probably the most important thing to be able to convince management that social media is for your business is

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How to drive traffic to your website using Social Media

Lee — Tue, 10 Aug 2010 12:13:02 +0000

Those of us using Social Media know how effective it can be in driving traffic to one’s website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out.

One of the biggest problems is

9 Things you need to know about running a promotion on Facebook

Social media ROI – reality or fantasy?

Lee — Mon, 12 Jul 2010 10:43:57 +0000

Measuring social media ℠ and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI.

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Is social media the new town crier?

Lee — Sun, 04 Jul 2010 11:28:49 +0000

Oyez! Oyez! Oyez! A crier stood in the middle of a town and shouted his announcement to the people of the town. In the middle ages they demanded silence and everyone listened. Social media is different in that way. Today you are announcing your message to your friends, followers or connections against a lot of other noise. So how do you get heard?

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Avoiding social media networking becoming a time sink

Lee — Tue, 15 Jun 2010 10:38:58 +0000

Imagine if we could map out the Internet – what would it look like? Well I had a picture in my head that resembled a picture with a few big websites, almost like cities, and almost a radial affect getting smaller. So I went onto Google and had a look. The pictures I found are Continue reading →

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Choosing Relevant Social Networks and Media

Lee — Thu, 13 May 2010 13:18:26 +0000

In my previous post about choosing between all those other social networks I highlighted how many other social networks there are aside from the main players and link to a number of resources. Weekly, I am invited to join new social networks or groups or hear about new ones popping up.
The problem is choosing which ones to belong to. You will have often read that the word “relevant” in my articles, so how do you choose or even know what is relevant? You may have heard go where your target market is, but how do you know whether they are using a particular social network or medium without doing expensive research?

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How honest should you be in Social Networking?

Lee — Wed, 28 Apr 2010 16:21:02 +0000

In today’s world of cyberspace we all connect and make friends across the globe. Connections we probably would never have had before the advent of the Internet. We have all heard of horror stories of people being conned, stalked or even murdered through someone they met on Facebook or some other social network. Personally, I am not sure that the numbers are higher than this happening from face-to-face or personal connection (in other words not via the Internet) – in fact my guess is that it is less (I am not referring to hacking or phishing).

Something I have experienced through using social networks is

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