Archive for the 'Social Media' Category
Jul
30
Running a promotion or competition on Facebook can be a great way to increase your fan base, get brand exposure and awareness or create engagement in your Facebook community. In May 2011 Facebook changed it’s promotional guidelines, which created a new playing field for how promotions should be run. On top of this things can Continue reading →
Oct
29
Why have a Facebook Page for your Business?
October 29, 2010 | Leave a Comment
Facebook Pages are a great way to engage your community, in a way that doesn’t infringe on their privacy and keep them up-to-date with your activity in a spam free, non-invasive manner and best of all you have their permission to engage in this way. In my opinion too many business are missing the opportunities these pages present or simply doing them because it is the done thing to say they are social and are not really optimising the opportunity.
Oct
28
How to use Social Media with an Existing Strategy
October 28, 2010 | Leave a Comment
Social Media is no longer a new word, though there is still a lot of new innovation associated with it. Often we read about having Social Media Strategies, which is ideal. But what happens when one doesn’t have the resources to create a new strategy, but need to integrate it into an existing strategy?
Sep
26
How to convince Management to use Social Media
September 26, 2010 | Leave a Comment
Social Media is still a new concept to many companies and there are still many people not convinced that it can work for them. Then there are companies that have embraced it and management are enthusiastic and totally into Social Media. This article is aimed at people who have discovered social media and believe that it can work for their company, but their management are either less than enthusiastic or perhaps almost in the dark about social media.
The first and probably the most important thing to be able to convince management that social media is for your business is
Aug
10
How to drive traffic to your website using Social Media
August 10, 2010 | Leave a Comment
Those of us using Social Media know how effective it can be in driving traffic to one’s website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out.
One of the biggest problems is
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