Aqua Pebble

Archive for the 'Series' Category

Oct

20

To be, or not to be (part of social media), that is the (big) question:

October 20, 2009 | 5 Comments

There is a buzz around whether to incor­po­rate social media ℠ in your busi­ness or mar­ket­ing strat­egy. You see com­ments like ‘it is a fad’, ‘I don’t under­stand it’, ‘it is expen­sive’, ‘it is not mea­sur­able’ or ‘what is the ROI?’ So I decided to go on a jour­ney to get to the bot­tom of social media and inves­ti­gate whether it can be use­ful in business

Oct

16

Going after what you want– Part 4

October 16, 2009 | Leave a Comment

Now that you have an idea of your UBP, know what you want to achieve and under­stand your tar­get market’s needs and wants…how do you get what you want?

Oct

13

What do they want? – Part 3

October 13, 2009 | 2 Comments

By now you should have a bet­ter under­stand­ing of what is unique about you and what you want to achieve. I am now going to address how to define your tar­get audience/market/job. This involves under­stand­ing who or what you want to reach and what they need or want. This usu­ally involves doing some research. Research can be done on the net, phon­ing up a per­son and talk­ing to them or read­ing press or trade journals.

Oct

5

So I’m unique; now what? – Part 2

October 5, 2009 | Leave a Comment

Now that you have your Unique Blue­print (UBP) – what do you do with it? I started out on this exer­cise with the aim of help­ing peo­ple who wanted to blog find out what to blog about, but as I thought about it I realised this could help other peo­ple as well. Usu­ally peo­ple strug­gling with their unique­ness want to achieve some­thing, but are not sure on how to dif­fer­en­ti­ate against the com­pe­ti­tion they face

Sep

30

How to Dis­cover your Unique­ness — Part 1

September 30, 2009 | 6 Comments

So how do you stand out of the crowd when there are over 6.7 bil­lion peo­ple in the world? Mar­keters will tell you that you need to dif­fer­en­ti­ate, life coaches will tell you about find­ing your unique­ness, sales man­agers will say you need to find your unique sell­ing propo­si­tion, but is this pos­si­ble? With the mar­gins of dif­fer­ence becom­ing nar­rower can we be con­sid­ered unique?

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