Aqua Pebble » Series

YouTube for Business

Lee — Wed, 02 Dec 2009 12:37:59 +0000

With the end of my social media journey I have been wondering whether YouTube can be classified under the social media banner or not. YouTube equals Video. Not any video, but generally self produced, short video (10 minutes or less). There is a section for shows, which are longer in length, but are mostly episodes of television shows.

For me social media is interactive and usually involves conversations, however, there is a lot of push going on where the conversation is started and then comprises mostly of replies. This is not always a bad thing: just an observation. Videos on YouTube are similar in the way that a video is posted and people can leave comments. Therefore, I am going to classify it for my journey, as social media. Though I am sill not 100% convinced it should be.

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Choosing between all those other Social Networks

Lee — Wed, 11 Nov 2009 17:09:03 +0000

My initial aim was to write a number of articles on various social mediums and I am continuing with that, however when it came to social networks there are so many out there that I decided to do one article about the ‘other’ ones. Looking at Wikipedia’s list of major active social networks, there are so many on there I have never heard of. Realistically, it would be impossible to be personally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the different Social Networks with a single profile/account ID and allowed me to view my messages from them all in one place, filter discussions from them all, keep track of keywords on them all, share on them all, have an events calendar linked to them all and provided me with metrics on them all and do anything else I might want to do on them all — that would be cool.

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What is all the Xing about?

Lee — Thu, 05 Nov 2009 14:52:48 +0000

I have noticed that a few people have mentioned Xing when they talk about their favoured basket of Social Media. I had never heard about Xing before, or if I had it never stood out and slapped me in the face. With so much information out there it is easy to miss the less than obvious. So I went in search of Xing.

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Facebook for business has me scratching my head!

Lee — Fri, 30 Oct 2009 11:18:55 +0000

The next logical step for me in my social media investigation was to see how I can use Facebook for business. Now Facebook and business has never been in the same sentence I ever uttered before. For me Facebook is personal and a way I keep in contact my family and friends. My privacy settings are the highest I can set them. The thought of opening my family and personal life to the world causes me to tremble (perhaps I’m an over protective mother). This is where I started scratching my head and thinking how do the two go together. This is what I found out:

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My first Social Media pit stop was @twitter

Lee — Mon, 26 Oct 2009 16:37:25 +0000

As I approach my journey to demystify social media and how it can be used in business I look at this monolith in the face and ponder where do I start? I don’t have a map to follow and there is an overload of information out there. I decided to start with twitter as I personally have some questions I need clarified.

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To be, or not to be (part of social media), that is the (big) question:

Lee — Tue, 20 Oct 2009 16:24:38 +0000

There is a buzz around whether to incorporate social media ℠ in your business or marketing strategy. You see comments like ‘it is a fad’, ‘I don’t understand it’, ‘it is expensive’, ‘it is not measurable’ or ‘what is the ROI?’ So I decided to go on a journey to get to the bottom of social media and investigate whether it can be useful in business

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Going after what you want– Part 4

Lee — Fri, 16 Oct 2009 12:42:09 +0000

Now that you have an idea of your UBP, know what you want to achieve and understand your target market’s needs and wants…how do you get what you want?

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What do they want? – Part 3

Lee — Tue, 13 Oct 2009 11:58:01 +0000

By now you should have a better understanding of what is unique about you and what you want to achieve. I am now going to address how to define your target audience/market/job. This involves understanding who or what you want to reach and what they need or want. This usually involves doing some research. Research can be done on the net, phoning up a person and talking to them or reading press or trade journals.

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So I’m unique; now what? – Part 2

Lee — Mon, 05 Oct 2009 11:33:38 +0000

Now that you have your Unique Blueprint (UBP) – what do you do with it? I started out on this exercise with the aim of helping people who wanted to blog find out what to blog about, but as I thought about it I realised this could help other people as well. Usually people struggling with their uniqueness want to achieve something, but are not sure on how to differentiate against the competition they face

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How to Discover your Uniqueness — Part 1

Lee — Wed, 30 Sep 2009 11:45:34 +0000

So how do you stand out of the crowd when there are over 6.7 billion people in the world? Marketers will tell you that you need to differentiate, life coaches will tell you about finding your uniqueness, sales managers will say you need to find your unique selling proposition, but is this possible? With the margins of difference becoming narrower can we be considered unique?

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