YouTube for Business

With the end of my social media jour­ney I have been won­der­ing whether YouTube can be clas­si­fied under the social media ban­ner or not. YouTube equals Video. Not any video, but gen­er­ally self pro­duced, short video (10 min­utes or less). There is a sec­tion for shows, which are longer in length, but are mostly episodes of tele­vi­sion shows.

For me social media is inter­ac­tive and usu­ally involves con­ver­sa­tions, how­ever, there is a lot of push going on where the con­ver­sa­tion is started and then com­prises mostly of replies. This is not always a bad thing: just an obser­va­tion. Videos on YouTube are sim­i­lar in the way that a video is posted and peo­ple can leave com­ments. There­fore, I am going to clas­sify it for my jour­ney, as social media. Though I am sill not 100% con­vinced it should be. Read more »

Choos­ing between all those other Social Networks

My ini­tial aim was to write a num­ber of arti­cles on var­i­ous social medi­ums and I am con­tin­u­ing with that, how­ever when it came to social net­works there are so many out there that I decided to do one arti­cle about the ‘other’ ones. Look­ing at Wikipedia’s list of major active social net­works, there are so many on there I have never heard of. Real­is­ti­cally, it would be impos­si­ble to be per­son­ally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the dif­fer­ent Social Net­works with a sin­gle profile/account ID and allowed me to view my mes­sages from them all in one place, fil­ter dis­cus­sions from them all, keep track of key­words on them all, share on them all, have an events cal­en­dar linked to them all and pro­vided me with met­rics on them all and do any­thing else I might want to do on them all — that would be cool. Read more »

What is all the Xing about?

I have noticed that a few peo­ple have men­tioned Xing when they talk about their favoured bas­ket of Social Media. I had never heard about Xing before, or if I had it never stood out and slapped me in the face. With so much infor­ma­tion out there it is easy to miss the less than obvi­ous. So I went in search of Xing. Read more »

Face­book for busi­ness has me scratch­ing my head!

The next log­i­cal step for me in my social media inves­ti­ga­tion was to see how I can use Face­book for busi­ness. Now Face­book and busi­ness has never been in the same sen­tence I ever uttered before. For me Face­book is per­sonal and a way I keep in con­tact my fam­ily and friends. My pri­vacy set­tings are the high­est I can set them. The thought of open­ing my fam­ily and per­sonal life to the world causes me to trem­ble (per­haps I’m an over pro­tec­tive mother). This is where I started scratch­ing my head and think­ing how do the two go together. This is what I found out: Read more »

My first Social Media pit stop was @twitter

As I approach my jour­ney to demys­tify social media and how it can be used in busi­ness I look at this mono­lith in the face and pon­der where do I start? I don’t have a map to fol­low and there is an over­load of infor­ma­tion out there. I decided to start with twit­ter as I per­son­ally have some ques­tions I need clar­i­fied. Read more »

To be, or not to be (part of social media), that is the (big) question:

There is a buzz around whether to incor­po­rate social media ℠ in your busi­ness or mar­ket­ing strat­egy. You see com­ments like ‘it is a fad’, ‘I don’t under­stand it’, ‘it is expen­sive’, ‘it is not mea­sur­able’ or ‘what is the ROI?’ So I decided to go on a jour­ney to get to the bot­tom of social media and inves­ti­gate whether it can be use­ful in busi­ness Read more »

Going after what you want– Part 4

Now that you have an idea of your UBP, know what you want to achieve and under­stand your tar­get market’s needs and wants…how do you get what you want? Read more »

What do they want? – Part 3

By now you should have a bet­ter under­stand­ing of what is unique about you and what you want to achieve. I am now going to address how to define your tar­get audience/market/job. This involves under­stand­ing who or what you want to reach and what they need or want. This usu­ally involves doing some research. Research can be done on the net, phon­ing up a per­son and talk­ing to them or read­ing press or trade jour­nals. Read more »

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