Aqua Pebble » Other

Pre-planning your website

Lee — Mon, 08 Mar 2010 10:55:10 +0000

Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind

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Going after what you want– Part 4

Lee — Fri, 16 Oct 2009 12:42:09 +0000

Now that you have an idea of your UBP, know what you want to achieve and understand your target market’s needs and wants…how do you get what you want?

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What do they want? – Part 3

Lee — Tue, 13 Oct 2009 11:58:01 +0000

By now you should have a better understanding of what is unique about you and what you want to achieve. I am now going to address how to define your target audience/market/job. This involves understanding who or what you want to reach and what they need or want. This usually involves doing some research. Research can be done on the net, phoning up a person and talking to them or reading press or trade journals.

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So I’m unique; now what? – Part 2

Lee — Mon, 05 Oct 2009 11:33:38 +0000

Now that you have your Unique Blueprint (UBP) – what do you do with it? I started out on this exercise with the aim of helping people who wanted to blog find out what to blog about, but as I thought about it I realised this could help other people as well. Usually people struggling with their uniqueness want to achieve something, but are not sure on how to differentiate against the competition they face

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How to Discover your Uniqueness — Part 1

Lee — Wed, 30 Sep 2009 11:45:34 +0000

So how do you stand out of the crowd when there are over 6.7 billion people in the world? Marketers will tell you that you need to differentiate, life coaches will tell you about finding your uniqueness, sales managers will say you need to find your unique selling proposition, but is this possible? With the margins of difference becoming narrower can we be considered unique?

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