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Archive for the 'Other' Category

Some­times I look at web­sites and won­der “what were they think­ing?” The web­sites are often not designed in a way that is aligned with their pur­pose, tar­get audi­ence or with scal­a­bil­ity in mind

Now that you have an idea of your UBP, know what you want to achieve and under­stand your tar­get market’s needs and wants…how do you get what you want?

By now you should have a bet­ter under­stand­ing of what is unique about you and what you want to achieve. I am now going to address how to define your tar­get audience/market/job. This involves under­stand­ing who or what you want to reach and what they need or want. This usu­ally involves doing some research. Research can be done on the net, phon­ing up a per­son and talk­ing to them or read­ing press or trade journals.

Now that you have your Unique Blue­print (UBP) – what do you do with it? I started out on this exer­cise with the aim of help­ing peo­ple who wanted to blog find out what to blog about, but as I thought about it I realised this could help other peo­ple as well. Usu­ally peo­ple strug­gling with their unique­ness want to achieve some­thing, but are not sure on how to dif­fer­en­ti­ate against the com­pe­ti­tion they face

So how do you stand out of the crowd when there are over 6.7 bil­lion peo­ple in the world? Mar­keters will tell you that you need to dif­fer­en­ti­ate, life coaches will tell you about find­ing your unique­ness, sales man­agers will say you need to find your unique sell­ing propo­si­tion, but is this pos­si­ble? With the mar­gins of dif­fer­ence becom­ing nar­rower can we be con­sid­ered unique?

• A mes­sage from Lee-Ann

  Thanks for read­ing my blog. I love to hear your thoughts and opin­ions (even if you dis­agree with mine) so be sure to leave them in the com­ments.

  If you think what I have writ­ten is use­ful please share my posts with oth­ers as I hope to make a dif­fer­ence by shar­ing some of my expe­ri­ences and hope­fully help­ing oth­ers work­ing in mar­ket­ing and social media.

  And if you enjoyed read­ing my blog please Like my Face­book page or Fol­low me on Twit­ter.

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