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  • Why have a Face­book Page for your Business?
  Plugin by Tom Anthony

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Archive for the 'Marketing' Category

I have noticed that a few peo­ple have men­tioned Xing when they talk about their favoured bas­ket of Social Media. I had never heard about Xing before, or if I had it never stood out and slapped me in the face. With so much infor­ma­tion out there it is easy to miss the less than obvi­ous. So I went in search of Xing.

The next log­i­cal step for me in my social media inves­ti­ga­tion was to see how I can use Face­book for busi­ness. Now Face­book and busi­ness has never been in the same sen­tence I ever uttered before. For me Face­book is per­sonal and a way I keep in con­tact my fam­ily and friends. My pri­vacy set­tings are the high­est I can set them. The thought of open­ing my fam­ily and per­sonal life to the world causes me to trem­ble (per­haps I’m an over pro­tec­tive mother). This is where I started scratch­ing my head and think­ing how do the two go together. This is what I found out:

As I approach my jour­ney to demys­tify social media and how it can be used in busi­ness I look at this mono­lith in the face and pon­der where do I start? I don’t have a map to fol­low and there is an over­load of infor­ma­tion out there. I decided to start with twit­ter as I per­son­ally have some ques­tions I need clarified.

There is a buzz around whether to incor­po­rate social media ℠ in your busi­ness or mar­ket­ing strat­egy. You see com­ments like ‘it is a fad’, ‘I don’t under­stand it’, ‘it is expen­sive’, ‘it is not mea­sur­able’ or ‘what is the ROI?’ So I decided to go on a jour­ney to get to the bot­tom of social media and inves­ti­gate whether it can be use­ful in business

You may be think­ing what an odd ques­tion. Or maybe you have a sim­i­lar phi­los­o­phy to me. I have always said that to achieve in life you can’t be wall­pa­per, you need to stand out from the crowd. Stand­ing out from the crowd gets you noticed, but if the wrong peo­ple notice you, you might as well be wall paper.

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  • Ever wondered what to do about fake, copycat or unofficial versions of your page? http://t.co/neIIq1rV 86 days ago November 11, 2011
  • Want to know how to deal with copycat Facebook pages? http://t.co/IDgwCfI5 87 days ago November 10, 2011
  • A great guide from Facebook about their new insights http://t.co/JL7E3s3J 96 days ago November 2, 2011

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