Archive for the 'Marketing' Category
Feb
24
Social Media Word-of-Mouth
February 24, 2010 | 3 Comments
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide.
Jan
19
Why businesses think Social Media is a waste of time!
January 19, 2010 | 8 Comments
Today I was reading an article on Brand Republic about the shortage of social media and SEO knowledge and skills amongst marketing and PR professionals. Even I was surprised at how low the statistics were
Dec
2
YouTube for Business
December 2, 2009 | 3 Comments
With the end of my social media journey I have been wondering whether YouTube can be classified under the social media banner or not. YouTube equals Video. Not any video, but generally self produced, short video (10 minutes or less). There is a section for shows, which are longer in length, but are mostly episodes of television shows.
For me social media is interactive and usually involves conversations, however, there is a lot of push going on where the conversation is started and then comprises mostly of replies. This is not always a bad thing: just an observation. Videos on YouTube are similar in the way that a video is posted and people can leave comments. Therefore, I am going to classify it for my journey, as social media. Though I am sill not 100% convinced it should be.
Nov
18
Is Linkedin king in the business social networking world?
November 18, 2009 | 4 Comments
The two major social networks aimed at the professional community are Linkedin and Plaxo. Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million. While researching both Linkedin and Plaxo I came across a lot of content on how to use these better; you know the: complete your profile, network, join groups, brand yourself type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business.
Nov
11
Choosing between all those other Social Networks
November 11, 2009 | 6 Comments
My initial aim was to write a number of articles on various social mediums and I am continuing with that, however when it came to social networks there are so many out there that I decided to do one article about the ‘other’ ones. Looking at Wikipedia’s list of major active social networks, there are so many on there I have never heard of. Realistically, it would be impossible to be personally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the different Social Networks with a single profile/account ID and allowed me to view my messages from them all in one place, filter discussions from them all, keep track of keywords on them all, share on them all, have an events calendar linked to them all and provided me with metrics on them all and do anything else I might want to do on them all — that would be cool.
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