Aqua Pebble » Marketing

9 Things you need to know about running a promotion on Facebook

Lee — Sat, 30 Jul 2011 14:42:42 +0000

Running a promotion or competition on Facebook can be a great way to increase your fan base, get brand exposure and awareness or create engagement in your Facebook community. In May 2011 Facebook changed it’s promotional guidelines, which created a new playing field for how promotions should be run. On top of this things can Continue reading →

What to do about those copycat Facebook Pages

Why have a Facebook Page for your Business?

Lee — Fri, 29 Oct 2010 15:13:26 +0000

Facebook Pages are a great way to engage your community, in a way that doesn’t infringe on their privacy and keep them up-to-date with your activity in a spam free, non-invasive manner and best of all you have their permission to engage in this way. In my opinion too many business are missing the opportunities these pages present or simply doing them because it is the done thing to say they are social and are not really optimising the opportunity.

9 Things you need to know about running a promotion on Facebook

How to use Social Media with an Existing Strategy

Lee — Thu, 28 Oct 2010 11:06:32 +0000

Social Media is no longer a new word, though there is still a lot of new innovation associated with it. Often we read about having Social Media Strategies, which is ideal. But what happens when one doesn’t have the resources to create a new strategy, but need to integrate it into an existing strategy?

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Social media ROI – reality or fantasy?

Lee — Mon, 12 Jul 2010 10:43:57 +0000

Measuring social media ℠ and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI.

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Pre-planning your website

Lee — Mon, 08 Mar 2010 10:55:10 +0000

Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind

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Social Media Word-of-Mouth

Lee — Wed, 24 Feb 2010 14:57:00 +0000

I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide.

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Why businesses think Social Media is a waste of time!

Lee — Tue, 19 Jan 2010 13:29:43 +0000

Today I was reading an article on Brand Republic about the shortage of social media and SEO knowledge and skills amongst marketing and PR professionals. Even I was surprised at how low the statistics were

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YouTube for Business

Lee — Wed, 02 Dec 2009 12:37:59 +0000

With the end of my social media journey I have been wondering whether YouTube can be classified under the social media banner or not. YouTube equals Video. Not any video, but generally self produced, short video (10 minutes or less). There is a section for shows, which are longer in length, but are mostly episodes of television shows.

For me social media is interactive and usually involves conversations, however, there is a lot of push going on where the conversation is started and then comprises mostly of replies. This is not always a bad thing: just an observation. Videos on YouTube are similar in the way that a video is posted and people can leave comments. Therefore, I am going to classify it for my journey, as social media. Though I am sill not 100% convinced it should be.

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Is Linkedin king in the business social networking world?

Lee — Wed, 18 Nov 2009 14:52:38 +0000

The two major social networks aimed at the professional community are Linkedin and Plaxo. Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million. While researching both Linkedin and Plaxo I came across a lot of content on how to use these better; you know the: complete your profile, network, join groups, brand yourself type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business.

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Choosing between all those other Social Networks

Lee — Wed, 11 Nov 2009 17:09:03 +0000

My initial aim was to write a number of articles on various social mediums and I am continuing with that, however when it came to social networks there are so many out there that I decided to do one article about the ‘other’ ones. Looking at Wikipedia’s list of major active social networks, there are so many on there I have never heard of. Realistically, it would be impossible to be personally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the different Social Networks with a single profile/account ID and allowed me to view my messages from them all in one place, filter discussions from them all, keep track of keywords on them all, share on them all, have an events calendar linked to them all and provided me with metrics on them all and do anything else I might want to do on them all — that would be cool.

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