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Archive for the 'Marketing' Category

Some­times I look at web­sites and won­der “what were they think­ing?” The web­sites are often not designed in a way that is aligned with their pur­pose, tar­get audi­ence or with scal­a­bil­ity in mind Read more »

I saw an inter­est­ing exam­ple of how friends can influ­ence a deci­sion and word-of-mouth in action on Face­book the other day. A fam­ily mem­ber put out a request to help them make a deci­sion on what mobile/cell phone to buy. They had done research and nar­rowed it down to 2 options and couldn’t decide. Read more »

Mea­sur­ing social media ℠ and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI. Read more »

Today I was read­ing an arti­cle on Brand Repub­lic about the short­age of social media and SEO knowl­edge and skills amongst mar­ket­ing and PR pro­fes­sion­als. Even I was sur­prised at how low the sta­tis­tics were Read more »

With the end of my social media jour­ney I have been won­der­ing whether YouTube can be clas­si­fied under the social media ban­ner or not. YouTube equals Video. Not any video, but gen­er­ally self pro­duced, short video (10 min­utes or less). There is a sec­tion for shows, which are longer in length, but are mostly episodes of tele­vi­sion shows.

For me social media is inter­ac­tive and usu­ally involves con­ver­sa­tions, how­ever, there is a lot of push going on where the con­ver­sa­tion is started and then com­prises mostly of replies. This is not always a bad thing: just an obser­va­tion. Videos on YouTube are sim­i­lar in the way that a video is posted and peo­ple can leave com­ments. There­fore, I am going to clas­sify it for my jour­ney, as social media. Though I am sill not 100% con­vinced it should be. Read more »

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• Aqua Peb­ble Twitter

  • I am currently taking a break from blogging while I work on a big community development and management project 71 days ago June 24, 2010
  • How to con­vince Man­age­ment to use Social Media http://bit.ly/cbISIz via @AddToAny 100 days ago May 26, 2010
  • How to drive traffic to your website using Social Media http://bit.ly/coMDra #in 116 days ago May 10, 2010
  • 2010 Social Media Marketing Industry Report http://bit.ly/9cFD2Z 122 days ago May 4, 2010
  • How hon­est should you be in Social Networking? http://lnkd.in/bA-HGk 127 days ago April 29, 2010

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