Pre-planning your website
Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind Read more »
Social Media Word-of-Mouth
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide. Read more »
Social media ROI – reality or fantasy?
Measuring social media ℠ and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI. Read more »
Why businesses think Social Media is a waste of time!
Today I was reading an article on Brand Republic about the shortage of social media and SEO knowledge and skills amongst marketing and PR professionals. Even I was surprised at how low the statistics were Read more »
YouTube for Business
With the end of my social media journey I have been wondering whether YouTube can be classified under the social media banner or not. YouTube equals Video. Not any video, but generally self produced, short video (10 minutes or less). There is a section for shows, which are longer in length, but are mostly episodes of television shows.
For me social media is interactive and usually involves conversations, however, there is a lot of push going on where the conversation is started and then comprises mostly of replies. This is not always a bad thing: just an observation. Videos on YouTube are similar in the way that a video is posted and people can leave comments. Therefore, I am going to classify it for my journey, as social media. Though I am sill not 100% convinced it should be. Read more »
Is Linkedin king in the business social networking world?
The two major social networks aimed at the professional community are Linkedin and Plaxo. Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million. While researching both Linkedin and Plaxo I came across a lot of content on how to use these better; you know the: complete your profile, network, join groups, brand yourself type of advice. Often the advice is good advice, but this what not what I was after. I wanted to get the low down on how to use these to do business. Read more »
Choosing between all those other Social Networks
My initial aim was to write a number of articles on various social mediums and I am continuing with that, however when it came to social networks there are so many out there that I decided to do one article about the ‘other’ ones. Looking at Wikipedia’s list of major active social networks, there are so many on there I have never heard of. Realistically, it would be impossible to be personally active on even 10% of those. Now if I had a nifty tool/platform that linked to all the different Social Networks with a single profile/account ID and allowed me to view my messages from them all in one place, filter discussions from them all, keep track of keywords on them all, share on them all, have an events calendar linked to them all and provided me with metrics on them all and do anything else I might want to do on them all — that would be cool. Read more »
What is all the Xing about?
I have noticed that a few people have mentioned Xing when they talk about their favoured basket of Social Media. I had never heard about Xing before, or if I had it never stood out and slapped me in the face. With so much information out there it is easy to miss the less than obvious. So I went in search of Xing. Read more »
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- Only Marketing Jobs: Marketing Blog http://bit.ly/bZDjfO 7 days ago March 3, 2010
- Okay, following done! Followed all my Linkedin contacts who are active on Twitter. Also surprised how many people didn't have twitter. #in 9 days ago March 1, 2010
- I can't believe how many of my Linkedin connections I am NOT following on Twitter - changing that right now! #in 9 days ago March 1, 2010
- A guest post I wrote for Gossamar, specialists in sales and marketing automation: Pre-planning your website http://bit.ly/cQZqF2 9 days ago March 1, 2010
- Aqua Pebble Newsletter - http://eepurl.com/iBKn 12 days ago February 26, 2010
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