Archive for the 'Marketing' Category
Jul
30

Running a promotion or competition on Facebook can be a great way to increase your fan base, get brand exposure and awareness or create engagement in your Facebook community. In May 2011 Facebook changed it’s promotional guidelines, which created a new playing field for how promotions should be run. On top of this things can Continue reading →
Oct
29
Why have a Facebook Page for your Business?
October 29, 2010 | Leave a Comment
Facebook Pages are a great way to engage your community, in a way that doesn’t infringe on their privacy and keep them up-to-date with your activity in a spam free, non-invasive manner and best of all you have their permission to engage in this way. In my opinion too many business are missing the opportunities these pages present or simply doing them because it is the done thing to say they are social and are not really optimising the opportunity.
Oct
28
How to use Social Media with an Existing Strategy
October 28, 2010 | Leave a Comment
Social Media is no longer a new word, though there is still a lot of new innovation associated with it. Often we read about having Social Media Strategies, which is ideal. But what happens when one doesn’t have the resources to create a new strategy, but need to integrate it into an existing strategy?
Jul
12
Social media ROI – reality or fantasy?
July 12, 2010 | 3 Comments
Measuring social media ℠ and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI.
Mar
8
Pre-planning your website
March 8, 2010 | Leave a Comment
Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind

