Archive for the 'Marketing' Category
Mar
8
Pre-planning your website
March 8, 2010 | Leave a Comment
Sometimes I look at websites and wonder “what were they thinking?” The websites are often not designed in a way that is aligned with their purpose, target audience or with scalability in mind Read more »
Feb
24
Social Media Word-of-Mouth
February 24, 2010 | 3 Comments
I saw an interesting example of how friends can influence a decision and word-of-mouth in action on Facebook the other day. A family member put out a request to help them make a decision on what mobile/cell phone to buy. They had done research and narrowed it down to 2 options and couldn’t decide. Read more »
Feb
12
Social media ROI – reality or fantasy?
February 12, 2010 | 3 Comments
Measuring social media ℠ and measuring social media return on investment (ROI) are hot topics at the moment. I have seen various calculations and suggestions in this respect. There are quite a few views on whether you need to, how to and what it means to measure SM and SM ROI. Read more »
Jan
19
Why businesses think Social Media is a waste of time!
January 19, 2010 | 8 Comments
Today I was reading an article on Brand Republic about the shortage of social media and SEO knowledge and skills amongst marketing and PR professionals. Even I was surprised at how low the statistics were Read more »
Dec
2
YouTube for Business
December 2, 2009 | 3 Comments
With the end of my social media journey I have been wondering whether YouTube can be classified under the social media banner or not. YouTube equals Video. Not any video, but generally self produced, short video (10 minutes or less). There is a section for shows, which are longer in length, but are mostly episodes of television shows.
For me social media is interactive and usually involves conversations, however, there is a lot of push going on where the conversation is started and then comprises mostly of replies. This is not always a bad thing: just an observation. Videos on YouTube are similar in the way that a video is posted and people can leave comments. Therefore, I am going to classify it for my journey, as social media. Though I am sill not 100% convinced it should be. Read more »

