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  • Lee on Social media lis­ten­ing – Are you a fly on the wall?

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  • 9 Things you need to know about run­ning a pro­mo­tion on Facebook
  • What to do about those copy­cat Face­book Pages
  • How to con­vince Man­age­ment to use Social Media
  • How hon­est should you be in Social Networking?
  • Why have a Face­book Page for your Business?
  Plugin by Tom Anthony

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Archive for the 'Marketing' Category

Run­ning a pro­mo­tion or com­pe­ti­tion on Face­book can be a great way to increase your fan base, get brand expo­sure and aware­ness or cre­ate engage­ment in your Face­book com­mu­nity. In May 2011 Face­book changed it’s pro­mo­tional guide­lines, which cre­ated a new play­ing field for how pro­mo­tions should be run. On top of this things can Con­tinue reading →

Face­book Pages are a great way to engage your com­mu­nity, in a way that doesn’t infringe on their pri­vacy and keep them up-to-date with your activ­ity in a spam free, non-invasive man­ner and best of all you have their per­mis­sion to engage in this way. In my opin­ion too many busi­ness are miss­ing the oppor­tu­ni­ties these pages present or sim­ply doing them because it is the done thing to say they are social and are not really opti­mis­ing the opportunity.

Social Media is no longer a new word, though there is still a lot of new inno­va­tion asso­ci­ated with it. Often we read about hav­ing Social Media Strate­gies, which is ideal. But what hap­pens when one doesn’t have the resources to cre­ate a new strat­egy, but need to inte­grate it into an exist­ing strategy?

Mea­sur­ing social media ℠ and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI.

Some­times I look at web­sites and won­der “what were they think­ing?” The web­sites are often not designed in a way that is aligned with their pur­pose, tar­get audi­ence or with scal­a­bil­ity in mind

keep looking »

• A mes­sage from Lee-Ann

  Thanks for read­ing my blog. I love to hear your thoughts and opin­ions (even if you dis­agree with mine) so be sure to leave them in the com­ments.

  If you think what I have writ­ten is use­ful please share my posts with oth­ers as I hope to make a dif­fer­ence by shar­ing some of my expe­ri­ences and hope­fully help­ing oth­ers work­ing in mar­ket­ing and social media.

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  • Ever wondered what to do about fake, copycat or unofficial versions of your page? http://t.co/neIIq1rV 86 days ago November 11, 2011
  • Want to know how to deal with copycat Facebook pages? http://t.co/IDgwCfI5 87 days ago November 10, 2011
  • A great guide from Facebook about their new insights http://t.co/JL7E3s3J 95 days ago November 2, 2011

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