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Author Archive

Those of us using Social Media know how effec­tive it can be in dri­ving traf­fic to one’s web­site. But, unlike some make out, it does require ongo­ing effort and per­se­ver­ance. Social Media is not the secret ingre­di­ent to instant suc­cess, how­ever, it is a pow­er­ful tool when com­bined with a focused strat­egy and the com­mit­ment to carry it out.

One of the biggest prob­lems is

Mea­sur­ing social media ℠ and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI.

Oyez! Oyez! Oyez! A crier stood in the mid­dle of a town and shouted his announce­ment to the peo­ple of the town. In the mid­dle ages they demanded silence and every­one lis­tened. Social media is dif­fer­ent in that way. Today you are announc­ing your mes­sage to your friends, fol­low­ers or con­nec­tions against a lot of other noise. So how do you get heard?

Imag­ine if we could map out the Inter­net – what would it look like? Well I had a pic­ture in my head that resem­bled a pic­ture with a few big web­sites, almost like cities, and almost a radial affect get­ting smaller. So I went onto Google and had a look. The pic­tures I found are Con­tinue reading →

In my pre­vi­ous post about choos­ing between all those other social net­works I high­lighted how many other social net­works there are aside from the main play­ers and link to a num­ber of resources. Weekly, I am invited to join new social net­works or groups or hear about new ones pop­ping up.
The prob­lem is choos­ing which ones to belong to. You will have often read that the word “rel­e­vant” in my arti­cles, so how do you choose or even know what is rel­e­vant? You may have heard go where your tar­get mar­ket is, but how do you know whether they are using a par­tic­u­lar social net­work or medium with­out doing expen­sive research?

« go back — keep looking »

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