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Why have a Facebook Page for your Business?
October 29, 2010 | Leave a Comment
Facebook Pages are a great way to engage your community, in a way that doesn’t infringe on their privacy and keep them up-to-date with your activity in a spam free, non-invasive manner and best of all you have their permission to engage in this way. In my opinion too many business are missing the opportunities these pages present or simply doing them because it is the done thing to say they are social and are not really optimising the opportunity.
I have just put up a fan page for Aqua Pebble which I have let some of my colleagues know about. I also have a number of topical and specialist pages on the way too. Interestingly this has lead to a few of my colleagues asking me more about Facebook Pages, so I decided it was time to write about them.
Now we know you get both groups and pages on Facebook and are not sure what is the best. My preference for business is pages. And these are the reasons:
Facebook Pages and Privacy
With Facebook Pages a person just likes the page by clicking the LIKE button at the top of the Facebook Page and their profile picture is displayed on the “like wall” as per their viewable public settings. If an admin clicks through to that person they get their public profile (what they have allowed to be visible to the public). This allows people to safely LIKE your page without worrying about their privacy.
How Facebook Pages keep people updated
What ever a business puts on their Facebook Page’s wall appears in a users newsfeed, just like their friend’s status updates. They can then comment, like or share that feed. When they do engage their friends will see their action and if of interest may like your page too. Depending on your audience and business this could get viral.
Driving people to your Facebook Page
This is probably the hardest part and requires an integrated strategy to build your page community. Unless you are a large, well known or well funded organisation or controversial and topical this will take ongoing effort. One needs to get creative and innovative and use every opportunity to drive people to your page. There is also the bonus with pages in that because they are not private they can be found by searching Facebook.
Engaging people who land on your Facebook Page
Just like a website a Facebook Page needs to engage a person when they land on your page. Now if your page is not some cool famous brand, saying or cause then you need to make sure you encourage them to want to like your page, else the opportunity is gone. Facebook pages have some great tabs and applications that allow you to customise your page to increase that chance of engagement.
So why a Facebook Page for business?
A Facebook Page is a wonderful way to communicate with your audience in a place that they go to for updates and to interact with others. Even in B2B you build relationships with people. It is known that Facebook is experiencing high growths in the older age groups and is no longer a college student medium. So as long as your business is with people and even if only some of those people are on Facebook, it is not a medium to ignore.
But what about Facebook groups?
Facebook groups is a whole article on it’s own and they do have their place, however, I think Facebook Pages are a better option for most businesses.
And if you enjoyed my article you can like my page by clicking the like button on the sidebar.
By liking Aqua Pebble you will automatically go into a draw to win a custom designed Facebook Page — see competition terms and conditions.
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