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May
10
Those of us using Social Media know how effective it can be in driving traffic to one’s website. But, unlike some make out, it does require ongoing effort and perseverance. Social Media is not the secret ingredient to instant success, however, it is a powerful tool when combined with a focused strategy and the commitment to carry it out.
One of the biggest problems is driving relevant traffic to your website. It is easy to get hundreds and maybe even thousands of people to your website, but if they are the wrong type — the effort is wasted.
Therefore, my first bit of advice is that you make sure that you target as many relevant people or businesses with your Social Media effort.
Once you have created accounts on all your chosen social mediums you need to join relevant groups, pages or lists you. Then it is time to take part in discussions, share information and offer helpful advice and provide links back to your website. Here are some examples:
• If you are selling something then you would offer the link to your relevant page on your website.
• If you have helpful content then you refer back to this
• You can advertise all sorts linking back to more information
• If you have written an opinion piece you can share a brief opinion and link back to a longer explanation
• You can ask questions and link to a discussion
• You can announce events and link to them
• If you want to share things you find elsewhere on the web (e.g. industry news) you link to that.
Sometimes you can’t be selfish and only offer your site, but need to go outside – this will help with your reputation (provided you don’t link to rubbish) and people are more likely to click your links to your website as they get to know and respect you. The key here is that you link back what you are promoting to your website.
It is also important that you put links on your website to your various social media accounts e.g. Twitter, Facebook, Linkedin and any other you may belong to so that visitors to your site from SEO efforts have the opportunity to follow you and keep up-to-date and return to your website.
You can also put links to these social mediums in RSS Feeds.
You can develop and run campaigns in the same way you would in traditional marketing that drives people to your website. The world is wide open to what you can communicate. Just make sure it is strategic, relevant and targeted and your efforts should increase traffic to your website.
For more information to hire Lee-Ann as a marketing coach, for workshops, talks, writing or any of her other services visit the services page.
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