Aqua Pebble

Apr

15

Avoid­ing social media net­work­ing becom­ing a time sink

April 15, 2010 | Leave a Comment

Writ­ten by: Lee on April 15, 2010.

Imag­ine if we could map out the Inter­net – what would it look like? Well I had a pic­ture in my head that resem­bled a pic­ture with a few big web­sites, almost like cities, and almost a radial affect get­ting smaller. So I went onto Google and had a look. The pic­tures I found are almost like look­ing out into space. So what does this have to do with social net­works and media?

I imag­ine that social net­works map­ping has it’s own galaxy in those maps and I have used the phrase before: that you can get lost in the infin­ity that is the Inter­net and I believe the same goes for social net­works and media.

An objec­tion we often see to Social Media and Net­work­ing is that it takes too much time for the results. Now I agree that this can be true if you are not on a clear path. Here is what I sug­gest you do to avoid it becom­ing a time sink:

1. Know where you are going: with­out a clear des­ti­na­tion you could won­der forever.

2. Plan your time: with­out a planned route you could fol­low many detours on your way. Set aside the amount of time you have either, daily, weekly or monthly (hourly for some).

3. Use that time effi­ciently: stay focused on what you need to do and avoid dis­trac­tions (in social net­work­ing dis­trac­tions are all over and quite hard to avoid)

4. Keep a log of your activ­ity so that you can mea­sure your efficiency.

5. Mea­sure your social net­work­ing results against your other activ­i­ties to deter­mine a balance.

This is an on going process and one you need to keep assess­ing. Often the tools we use for social net­work­ing and media are not expen­sive, but the time we put in is. Detour­ing (dis­trac­tions) are a big temp­ta­tion and often can lead to less effi­cient time management…so don’t go on a detour unless it obvi­ously will add value.

PS: I am busy devel­op­ing a social media eCourse and my newslet­ter sub­scribers will be able to get the beta ver­sion for free!

PSS: If you have time please choose an answer in my poll in the first, right hand col­umn. Thanks.

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For more infor­ma­tion to hire Lee-Ann as a mar­ket­ing coach, for work­shops, talks, writ­ing or any of her other ser­vices visit the ser­vices page.

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