Aqua Pebble

Apr

13

Choos­ing Rel­e­vant Social Net­works and Media

April 13, 2010 | 1 Comment

Writ­ten by: Lee on April 13, 2010.

In a pre­vi­ous arti­cle about choos­ing between all those other social net­works I high­lighted how many other social net­works there are aside from the main play­ers and link to a num­ber of resources. Weekly, I am invited to join new social net­works or groups or hear about new ones pop­ping up.

The prob­lem is choos­ing which ones to belong to. You will have often read that the word “rel­e­vant” in my arti­cles, so how do you choose or even know what is rel­e­vant? You may have heard go where your tar­get mar­ket is, but how do you know whether they are using a par­tic­u­lar social net­work or medium with­out doing expen­sive research?

Find­ing rel­e­vant net­works could take a lot of work and effort if you go by trial and error and most of us just don’t have that sort of time. Even I, some­times, won­der whether I could be miss­ing out by not join­ing a group I was invited to – but that is just good sell­ing. Here is my advice for choos­ing rel­e­vant social net­works or mediums:

1. Decide what you want to achieve using social net­works; there are many objec­tives e.g. improve knowl­edge, build new rela­tion­ships, sell­ing, brand­ing, research, PR, cus­tomer ser­vice to name some.

2. Build a list of key­words rel­e­vant to your objective.

3. Start with the main social net­works e.g. Face­book, MySpace, Twit­ter, LinkedIn and search your keywords.

4. Take a look at the results, are the con­ver­sa­tions rel­e­vant to your objec­tives, if they are join or follow.

5. Search for active blogs based on the top­ics in your key­word list and add them to your favourites or feed and con­tribute when­ever you can add value.

Just tak­ing these 5 steps should get you started and help you to get your head around the net­works, groups, pages and blogs that are rel­e­vant to your objectives.

Rel­e­vance means that they add value or help you achieve your objec­tives. The rest is just noise, but always keep an eye open for new oppor­tu­ni­ties that are rel­e­vant. Once you have some expe­ri­ence tak­ing part in your cho­sen social net­works, under­stand the time require­ments and can assess the results from what is in your cur­rent bas­ket then you can then put out your feel­ers and widen your hori­zons. Just be care­ful not to go too wide – it is easy to get lost.

PS: I am busy devel­op­ing a social media eCourse and my newslet­ter sub­scribers will be able to get the beta ver­sion for free!

PSS: If you have time please choose an answer in my poll in the first, right hand col­umn. Thanks.

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For more infor­ma­tion to hire Lee-Ann as a mar­ket­ing coach, for work­shops, talks, writ­ing or any of her other ser­vices visit the ser­vices page.

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Related posts:

  1. Avoid­ing social media net­work­ing becom­ing a time sink
  2. Choos­ing between all those other Social Networks
  3. My first Social Media pit stop was @twitter



1 Comment so far

  1.    Jayden Thomas on August 30, 2010 5:36 am      Reply

    when estab­lish­ing a busi­ness, a good cus­tomer ser­vice is always necessary**’

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