Social Media Word-of-Mouth

I saw an inter­est­ing exam­ple of how friends can influ­ence a deci­sion and word-of-mouth in action on Face­book the other day. A fam­ily mem­ber put out a request to help them make a deci­sion on what mobile/cell phone to buy. They had done research and nar­rowed it down to 2 options and couldn’t decide. Read more »

Social media ROI – real­ity or fantasy?

Mea­sur­ing social media ℠ and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI. Read more »

Is social media the new town crier?

Oyez! Oyez! Oyez! A crier stood in the mid­dle of a town and shouted his announce­ment to the peo­ple of the town. In the mid­dle ages they demanded silence and every­one lis­tened. Social media is dif­fer­ent in that way. Today you are announc­ing your mes­sage to your friends, fol­low­ers or con­nec­tions against a lot of other noise. So how do you get heard? Read more »

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• Lee on Social Media Word-of-Mouth
• Stan Yanakiev on Social Media Word-of-Mouth
• Debbye Omlie on Social Media Word-of-Mouth
• Lee on Social media ROI – real­ity or fantasy?
• Stan Yanakiev on Social media ROI – real­ity or fantasy?
• Eric Goldman on Social media ROI – real­ity or fantasy?

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