To tar­get under­score blank or not – the bounce effect?

Now this head­ing may seem a lit­tle con­fus­ing or make no sense at all. I will explain what this is all about. In web ana­lyt­ics we have a mea­sure­ment called bounce rate which is an impor­tant mea­sure­ment to deter­mine the qual­ity of the traf­fic to your site. Bounce rate mea­sures the num­ber of peo­ple who come to your site and leave from the same page they entered with­out click­ing on fur­ther. Read more »

Pri­vacy in Social Media

We have seen con­cerns in the media about social net­work­ing and Face­book in par­tic­u­lar has come under fire. In this arti­cle I raise quite a few ques­tions and am really keen to hear oth­ers views on this.

From what I have seen some peo­ple are really con­cerned about pri­vacy (I am in that camp) and some peo­ple don’t seem to worry too much. In my arti­cle about Face­book for busi­ness, I men­tioned that I have used Face­book for years, but purely to keep in touch with fam­ily and friends all around the world. Read more »

Why busi­nesses think Social Media is a waste of time!

Today I was read­ing an arti­cle on Brand Repub­lic about the short­age of social media and SEO knowl­edge and skills amongst mar­ket­ing and PR pro­fes­sion­als. Even I was sur­prised at how low the sta­tis­tics were Read more »

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• Lee on Social Media Word-of-Mouth
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• Stan Yanakiev on Social media ROI – real­ity or fantasy?
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