Archive forJanuary, 2010
Jan
28
To target underscore blank or not – the bounce effect?
January 28, 2010 | 3 Comments
Now this heading may seem a little confusing or make no sense at all. I will explain what this is all about. In web analytics we have a measurement called bounce rate which is an important measurement to determine the quality of the traffic to your site. Bounce rate measures the number of people who come to your site and leave from the same page they entered without clicking on further. Read more »
Jan
25
Privacy in Social Media
January 25, 2010 | 6 Comments
We have seen concerns in the media about social networking and Facebook in particular has come under fire. In this article I raise quite a few questions and am really keen to hear others views on this.
From what I have seen some people are really concerned about privacy (I am in that camp) and some people don’t seem to worry too much. In my article about Facebook for business, I mentioned that I have used Facebook for years, but purely to keep in touch with family and friends all around the world. Read more »
Jan
19
Why businesses think Social Media is a waste of time!
January 19, 2010 | 8 Comments
Today I was reading an article on Brand Republic about the shortage of social media and SEO knowledge and skills amongst marketing and PR professionals. Even I was surprised at how low the statistics were Read more »

