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	<title>Comments on: To be, or not to be (part of social media), that is the (big) question:</title>
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	<link>http://aquapebble.co.uk/2009/10/20/to-be-or-not-to-be-part-of-social-media-that-is-the-big-question/</link>
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		<title>By: Lee</title>
		<link>http://aquapebble.co.uk/2009/10/20/to-be-or-not-to-be-part-of-social-media-that-is-the-big-question/comment-page-1/#comment-104</link>
		<dc:creator>Lee</dc:creator>
		<pubDate>Tue, 10 Nov 2009 11:33:57 +0000</pubDate>
		<guid isPermaLink="false">http://aquapebble.co.uk/?p=676#comment-104</guid>
		<description>Thanks Bill it is always nice to hear people enjoy reading my blog :)</description>
		<content:encoded><![CDATA[<p>Thanks Bill it is always nice to hear people enjoy reading my blog <img src='http://aquapebble.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: bill</title>
		<link>http://aquapebble.co.uk/2009/10/20/to-be-or-not-to-be-part-of-social-media-that-is-the-big-question/comment-page-1/#comment-100</link>
		<dc:creator>bill</dc:creator>
		<pubDate>Tue, 03 Nov 2009 15:55:42 +0000</pubDate>
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		<description>Cool blog, enjoy following it greatly!</description>
		<content:encoded><![CDATA[<p>Cool blog, enjoy following it greatly!</p>
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		<title>By: Lee</title>
		<link>http://aquapebble.co.uk/2009/10/20/to-be-or-not-to-be-part-of-social-media-that-is-the-big-question/comment-page-1/#comment-86</link>
		<dc:creator>Lee</dc:creator>
		<pubDate>Thu, 22 Oct 2009 12:43:47 +0000</pubDate>
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		<description>Melainie, I would love to hear how your organisation is measuring ROI for SM as this is one of the aspects of my investigation.

Adele great feed-back. I tried your link but it didn&#039;t work :(</description>
		<content:encoded><![CDATA[<p>Melainie, I would love to hear how your organisation is measuring ROI for SM as this is one of the aspects of my investigation.</p>
<p>Adele great feed-back. I tried your link but it didn’t work <img src='http://aquapebble.co.uk/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Adele Berenstein</title>
		<link>http://aquapebble.co.uk/2009/10/20/to-be-or-not-to-be-part-of-social-media-that-is-the-big-question/comment-page-1/#comment-85</link>
		<dc:creator>Adele Berenstein</dc:creator>
		<pubDate>Wed, 21 Oct 2009 15:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://aquapebble.co.uk/?p=676#comment-85</guid>
		<description>Excellent post. Thank you for sharing. 

I think one of the basic problems companies are having is that the web is so broad and constantly changing and social media uses are still fairly new for many business to busy to follow it, that they don&#039;t know what are realistic objectives to set. 

In my blog, (see http://budurl.com/p5zv) I focus on how Customer satisfaction strategies are changing with social media and how some companies are doing well and some that are not.

I think the first thing a company should do with Social Media is to get educated as to what objectives are possible and then start listening to customer feedback. Then they can set some objectives.

Adele</description>
		<content:encoded><![CDATA[<p>Excellent post. Thank you for sharing. </p>
<p>I think one of the basic problems companies are having is that the web is so broad and constantly changing and social media uses are still fairly new for many business to busy to follow it, that they don’t know what are realistic objectives to set. </p>
<p>In my blog, (see <a href="http://budurl.com/p5zv" rel="nofollow">http://budurl.com/p5zv</a>) I focus on how Customer satisfaction strategies are changing with social media and how some companies are doing well and some that are not.</p>
<p>I think the first thing a company should do with Social Media is to get educated as to what objectives are possible and then start listening to customer feedback. Then they can set some objectives.</p>
<p>Adele</p>
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		<title>By: Melanie</title>
		<link>http://aquapebble.co.uk/2009/10/20/to-be-or-not-to-be-part-of-social-media-that-is-the-big-question/comment-page-1/#comment-84</link>
		<dc:creator>Melanie</dc:creator>
		<pubDate>Wed, 21 Oct 2009 14:39:25 +0000</pubDate>
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		<description>Having worked in an organisation that manages ROI reporting successfully social media can compliment a business in terms of sales and branding, however I think you are totally right in your blog to say that there must be a clear objective before embarking on social media activity as without it there is no direction and it is an overwhelming minefield to know what is right for the business.</description>
		<content:encoded><![CDATA[<p>Having worked in an organisation that manages ROI reporting successfully social media can compliment a business in terms of sales and branding, however I think you are totally right in your blog to say that there must be a clear objective before embarking on social media activity as without it there is no direction and it is an overwhelming minefield to know what is right for the business.</p>
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