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Archive forOctober, 2009
Oct
30
Facebook for business has me scratching my head!
October 30, 2009 | 4 Comments
The next logical step for me in my social media investigation was to see how I can use Facebook for business. Now Facebook and business has never been in the same sentence I ever uttered before. For me Facebook is personal and a way I keep in contact my family and friends. My privacy settings are the highest I can set them. The thought of opening my family and personal life to the world causes me to tremble (perhaps I’m an over protective mother). This is where I started scratching my head and thinking how do the two go together. This is what I found out: Read more »
Oct
26
My first Social Media pit stop was @twitter
October 26, 2009 | Leave a Comment
As I approach my journey to demystify social media and how it can be used in business I look at this monolith in the face and ponder where do I start? I don’t have a map to follow and there is an overload of information out there. I decided to start with twitter as I personally have some questions I need clarified. Read more »
Oct
20
To be, or not to be (part of social media), that is the (big) question:
October 20, 2009 | 5 Comments
There is a buzz around whether to incorporate social media ℠ in your business or marketing strategy. You see comments like ‘it is a fad’, ‘I don’t understand it’, ‘it is expensive’, ‘it is not measurable’ or ‘what is the ROI?’ So I decided to go on a journey to get to the bottom of social media and investigate whether it can be useful in business Read more »
Oct
16
Going after what you want– Part 4
October 16, 2009 | Leave a Comment
Now that you have an idea of your UBP, know what you want to achieve and understand your target market’s needs and wants…how do you get what you want? Read more »
Oct
13
What do they want? – Part 3
October 13, 2009 | 2 Comments
By now you should have a better understanding of what is unique about you and what you want to achieve. I am now going to address how to define your target audience/market/job. This involves understanding who or what you want to reach and what they need or want. This usually involves doing some research. Research can be done on the net, phoning up a person and talking to them or reading press or trade journals. Read more »
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