Face­book for busi­ness has me scratch­ing my head!

The next log­i­cal step for me in my social media inves­ti­ga­tion was to see how I can use Face­book for busi­ness. Now Face­book and busi­ness has never been in the same sen­tence I ever uttered before. For me Face­book is per­sonal and a way I keep in con­tact my fam­ily and friends. My pri­vacy set­tings are the high­est I can set them. The thought of open­ing my fam­ily and per­sonal life to the world causes me to trem­ble (per­haps I’m an over pro­tec­tive mother). This is where I started scratch­ing my head and think­ing how do the two go together. This is what I found out: Read more »

My first Social Media pit stop was @twitter

As I approach my jour­ney to demys­tify social media and how it can be used in busi­ness I look at this mono­lith in the face and pon­der where do I start? I don’t have a map to fol­low and there is an over­load of infor­ma­tion out there. I decided to start with twit­ter as I per­son­ally have some ques­tions I need clar­i­fied. Read more »

To be, or not to be (part of social media), that is the (big) question:

There is a buzz around whether to incor­po­rate social media ℠ in your busi­ness or mar­ket­ing strat­egy. You see com­ments like ‘it is a fad’, ‘I don’t under­stand it’, ‘it is expen­sive’, ‘it is not mea­sur­able’ or ‘what is the ROI?’ So I decided to go on a jour­ney to get to the bot­tom of social media and inves­ti­gate whether it can be use­ful in busi­ness Read more »

Going after what you want– Part 4

Now that you have an idea of your UBP, know what you want to achieve and under­stand your tar­get market’s needs and wants…how do you get what you want? Read more »

What do they want? – Part 3

By now you should have a bet­ter under­stand­ing of what is unique about you and what you want to achieve. I am now going to address how to define your tar­get audience/market/job. This involves under­stand­ing who or what you want to reach and what they need or want. This usu­ally involves doing some research. Research can be done on the net, phon­ing up a per­son and talk­ing to them or read­ing press or trade jour­nals. Read more »

Guest Author — Greg Satell

This is Excit­ing News!
I would like to wel­come my first guest author Dig­i­tal Media Expert and Blog­ger Greg Satell to the Aqua Peb­ble Com­mu­nity.
Greg has writ­ten a post exclu­sively pub­lished on Aqua Peb­ble for blog­gers. He gives us excel­lent advice from lessons he has learnt from Old Media that have made his blog, Dig­i­tal Tonto, […] Read more »

An “Old Media” Guide to Blogging

I recently started a blog which has been sur­pris­ingly suc­cess­ful.  From the very first month, I had an enor­mous response.  It is still grow­ing briskly and lots of very nice peo­ple write me to tell me how much they like my site.  It has been a fan­tas­ti­cally reward­ing adven­ture!
For me per­son­ally, the suc­cess has been […] Read more »

So I’m unique; now what? – Part 2

Now that you have your Unique Blue­print (UBP) – what do you do with it? I started out on this exer­cise with the aim of help­ing peo­ple who wanted to blog find out what to blog about, but as I thought about it I realised this could help other peo­ple as well. Usu­ally peo­ple strug­gling with their unique­ness want to achieve some­thing, but are not sure on how to dif­fer­en­ti­ate against the com­pe­ti­tion they face Read more »

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