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You may be think­ing what an odd ques­tion. Or maybe you have a sim­i­lar phi­los­o­phy to me. I have always said that to achieve in life you can’t be wall­pa­per, you need to stand out from the crowd. Stand­ing out from the crowd gets you noticed, but if the wrong peo­ple notice you, you might as well be wall paper.

By wrong peo­ple I don’t mean neg­a­tive pub­lic­ity, I mean peo­ple who won’t make a dif­fer­ence to you achieving.

Cen­tre pieces can be ele­gant, sub­tle, styl­ish, loud or extrav­a­gant. No mat­ter what, a cen­tre piece is always in front of the peo­ple around the table. And if the right peo­ple are around the table they will love the cen­tre piece and notice it, even if it is sub­con­sciously. If the wrong peo­ple are around the table it may not even be noticed or worse it will be ignored.

So, what does this have to do with blogging?

With a mil­lion zil­lion (if such a num­ber exists) blogs out there it is easy to be wall paper. Some blogs start with a huge mar­ket­ing bud­get, all the best experts and con­trib­u­tors and they get noticed. Does this mean that with­out this our blogs are doomed to be wall­pa­per? Do we have a chance of being a cen­tre piece? I say that depends on you!

Here are 3 of my tips to becom­ing a cen­tre piece:

Brand your Blog

I have come across the phrase ‘per­sonal brand­ing’ quite often and can’t think of a bet­ter way to say it. Your blog is part of your per­sonal brand; it speaks vol­umes about who you are and what you know. Just like the first impres­sion of a per­son you meet, the look (and feel) of your blog will leave a first impres­sion, then as peo­ple read they will form opin­ions about you. If you have a strong iden­tity the right peo­ple will iden­tify with you. Know who you are, else oth­ers won’t either.

Set Goals

You need to know where you going with your blog. Do you have an idea or did you start blog­ging to see where it takes you? Unfor­tu­nately, it could take you nowhere if you don’t know. Is your blog­ging just for fun, do you want to get expo­sure as an indus­try expert, do you want to sell on the net or is your goal to earn an in-direct income?

Make sure the right peo­ple know about you

You need to know who you want vis­it­ing and read­ing your blog. You want to be the admired cen­tre piece (even those that are con­tro­ver­sial). You need to work at dri­ving traf­fic that will achieve your goals. You need to form rela­tion­ships (not stalk) with other experts in your topic of exper­tise, you may be able to do some co-operative or affil­i­ate mar­ket­ing. There are many online medi­ums that can be used to get the atten­tion of the right people.

I will go into more detail on these 3 tips in future arti­cles as there is much to say about each.

Keep an eye out for my next arti­cle about whether we can truly be unique.

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