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I seem to be faced with hard sell­ing almost every­day of my life, either in the form of a auto­mated tele­phone call; a scripted call cen­tre per­son who has a scripted answer for every objec­tion; TV with the newest gad­get I must buy now to get a spe­cial price; junk mail, email (many land­ing in my spam folder) or a web­site that makes won­der­ful promises with a buy but­ton after every para­graph and keeps build­ing to alle­vi­ate every doubt I may have.

Yet I have never bought from one of them!

Am I just not respon­sive to these types of medi­ums? Am I a hard sell? I often wish I had a real life spam folder to get rid of all the ‘junk’ com­ing at me. Do these medi­ums really work?

Do other peo­ple feel the same as me?

The thing is that I do go out and buy when I am in the mar­ket and might even con­sider an offer from a sup­plier I have a rela­tion­ship with. I am highly unlikely to buy from any sup­plier who uses the meth­ods above. I don’t think I trust them and feel that if they have to go to those lengths per­haps their prod­uct is not as good. Maybe I have trust issue!

I think the answer to get­ting me to buy lies in tar­get­ing me with rel­e­vant offers sent to me at the right time and stands out enough for me to notice. Offers that are hon­est and trans­par­ent and have respected my com­mu­ni­ca­tion wishes.

I would love to be paid the money wasted on tar­get­ing me with offers that go straight in the bin.

What do you think? Do these hard sell meth­ods really gen­er­ate mil­lions? Do you feel like me? What really works?

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