Aqua Pebble

The next BEST thing in Marketing!

August 4, 2009 | Comments Off

socialI put this ques­tion to a num­ber of my LinkedIn groups. The three top answers were:

1. Mobile Marketing.

I was sur­prised that this came up as a next Best thing as often as it did, as I have used this form of mar­ket­ing for a cou­ple of years. Per­haps it has advanced from the You-tube style advert that is sent to a mobile to a more inter­ac­tive type of mar­ket­ing. I will cer­tainly be inves­ti­gat­ing this a bit more.

2. Social Media

As with my Google search, this came up as a top answer. There were sug­ges­tions that how we are using it is just the tip of the ice­berg… and that is prob­a­bly true. I came across the fol­low­ing pre­sen­ta­tion posted in two of my groups, which explains why this prob­a­bly is so. It is a fun, funky presentation.

3. Hon­est Relationships

This was put in a num­ber of ways from gen­uine per­mis­sion mar­ket­ing, to car­ing to great cus­tomer ser­vice. From the tone of those answers I have summed them up in these two words.

Here are links to some of those dis­cus­sions (you need to be logged into a Linkedin account to view these):

Inbound Mar­keters — For Mar­ket­ing Professionals

Inno­v­a­tive Mar­ket­ing, PR, Sales, Word-of-Mouth & Buzz Innovators

Retail Indus­try Pro­fes­sion­als Group

Mar­ket­ing Pro­fes­sion­als Net­work — pow­ered by Stopgap

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