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Archive forAugust, 2009

I seem to be faced with hard sell­ing almost every­day of my life, either in the form of a auto­mated tele­phone call; a scripted call cen­tre per­son who has a scripted answer for every objec­tion; TV with the newest gad­get I must buy now to get a spe­cial price; junk mail, email (many land­ing in Con­tinue reading →

To answer ‘YES!’ to this ques­tion is prob­a­bly desir­able for most organ­i­sa­tions. When­ever I make a state­ment I start think­ing okay whom does this not apply? At first I think don’t be ridicu­lous every­one wants a rela­tion­ship with their customers…but they say actions speak louder than words. Then I think about organ­i­sa­tions and com­pa­nies that I am a cus­tomer of and realise – maybe not!
So how do I mea­sure whether I have a rela­tion­ship with an organisation?

I’ve put on my think­ing cap and cast my mind over recent years in the mar­ket­ing indus­try and what I con­sid­ered the biggest prob­lems mar­keters are fac­ing. A num­ber of issues come to mind which I discuss.

The Obama Cam­paign suc­cess­fully hits on 10 com­mand­ments that lead to his suc­cess and used mod­ern day medi­ums to reach com­mu­ni­ties. So how can you make your brand an Obama of your market?

We now trust a strangers rec­om­men­da­tion as much as our clos­est friends and the more edu­cated one is, the more likely one is to trust strangers.

keep looking »

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