What is the next BEST thing in marketing?
I googled this question and found some interesting results. I will tell you what I found but first I want to make a comment. Read more »
Charity starts at home…or does it?
Our companies often have social responsibility/sustainability strategies that focus on external causes. How many of us are looking at our own doorstep?
I would like to hear how important this is to your company and what you are doing about it. Read more »
How genuine is your sustainability strategy?
I asked people in my LinkedIn groups whether they thought the ‘buy and we will donate’ strategy works. I asked whether they thought it was a clever marketing ploy or genuine caring. Read more »
Buy something and we will donate!
This seems to be a popular branding strategy to cover social and environmental responsibility. I honestly have never bought a product because ‘x’ amount of cents/pence goes to a cause. Read more »
Making a Difference
What does this mean to you? We all can make a difference whether it is small or big. The question is ‘do you want to make a difference?’ Read more »
Research Dismissed!
Many times, I have sat in a research presentation and the outcomes challenged because they contradict management’s perception. I have seen executives walk out, taking from the research that which agrees with their views and dismissing that that differ. Is this dangerous or correct? Read more »
10 Recession Strategies that Work
10 Recession Strategies that work to help you survive through the economic down turn and be a competitor when the economy turns upwards again. Read more »
Stop Advertising There’s a Recession!
I came across this story many, many years ago, by an anonymous author, and have kept a laminated copy of it since. Read more »
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- Only Marketing Jobs: Marketing Blog http://bit.ly/bZDjfO 7 days ago March 3, 2010
- Okay, following done! Followed all my Linkedin contacts who are active on Twitter. Also surprised how many people didn't have twitter. #in 9 days ago March 1, 2010
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