What is the next BEST thing in marketing?

I googled this ques­tion and found some inter­est­ing results. I will tell you what I found but first I want to make a com­ment. Read more »

Char­ity starts at home…or does it?

Our com­pa­nies often have social responsibility/sustainability strate­gies that focus on exter­nal causes. How many of us are look­ing at our own doorstep?
I would like to hear how impor­tant this is to your com­pany and what you are doing about it. Read more »

How gen­uine is your sus­tain­abil­ity strategy?

I asked peo­ple in my LinkedIn groups whether they thought the ‘buy and we will donate’ strat­egy works. I asked whether they thought it was a clever mar­ket­ing ploy or gen­uine car­ing. Read more »

Buy some­thing and we will donate!

This seems to be a pop­u­lar brand­ing strat­egy to cover social and envi­ron­men­tal respon­si­bil­ity. I hon­estly have never bought a prod­uct because ‘x’ amount of cents/pence goes to a cause. Read more »

Mak­ing a Difference

What does this mean to you? We all can make a dif­fer­ence whether it is small or big. The ques­tion is ‘do you want to make a dif­fer­ence?’ Read more »

Research Dis­missed!

Many times, I have sat in a research pre­sen­ta­tion and the out­comes chal­lenged because they con­tra­dict management’s per­cep­tion. I have seen exec­u­tives walk out, tak­ing from the research that which agrees with their views and dis­miss­ing that that dif­fer. Is this dan­ger­ous or cor­rect? Read more »

10 Reces­sion Strate­gies that Work

10 Reces­sion Strate­gies that work to help you sur­vive through the eco­nomic down turn and be a com­peti­tor when the econ­omy turns upwards again. Read more »

Stop Adver­tis­ing There’s a Recession!

I came across this story many, many years ago, by an anony­mous author, and have kept a lam­i­nated copy of it since. Read more »

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