Aqua Pebble

What to do about those copy­cat Face­book Pages

November 10, 2011 | Facebook  |  Comments Off

copycateAs a com­pany you will usu­ally have mul­ti­ple chan­nels you use both for busi­ness and mar­ket­ing and it is clear which online prop­erty belongs to you. In social media this can be a bit muddy, some­times, as any Joe can make a page and look like they might be the offi­cial deal. Some­times this can work out well, but other times it is less than ideal.

Unof­fi­cial Pages

There are some great sto­ries about fans cre­at­ing a page or group for a brand, mak­ing a huge suc­cess of it and end­ing up employed in the brand. These sto­ries are not your every­day occur­rence and are less and less likely the more com­pa­nies embrace social media. Click Here To Read More

running a facebook promotionRun­ning a pro­mo­tion or com­pe­ti­tion on Face­book can be a great way to increase your fan base, get brand expo­sure and aware­ness or cre­ate engage­ment in your Face­book com­mu­nity. In May 2011 Face­book changed it’s pro­mo­tional guide­lines, which cre­ated a new play­ing field for how pro­mo­tions should be run. On top of this things can go wrong and make your pro­mo­tion or com­pe­ti­tion a nightmare.

I hope that the fol­low­ing advice can help you run a smooth and suc­cess­ful pro­mo­tion that ben­e­fits your com­pany, brand or page and leave you with less headaches. Click Here To Read More

Why have a Face­book Page for your Business?

October 29, 2010 | Marketing, Social Media  |  Comments Off

Face­book Pages are a great way to engage your com­mu­nity, in a way that doesn’t infringe on their pri­vacy and keep them up-to-date with your activ­ity in a spam free, non-invasive man­ner and best of all you have their per­mis­sion to engage in this way. In my opin­ion too many busi­ness are miss­ing the oppor­tu­ni­ties these pages present or sim­ply doing them because it is the done thing to say they are social and are not really opti­mis­ing the opportunity.

I have just put up a fan page for Aqua Peb­ble which I have let some of my col­leagues know about. I also have a num­ber of top­i­cal and spe­cial­ist pages on the way too. Inter­est­ingly this has lead to a few of my col­leagues ask­ing me more about Face­book Pages, so I decided it was time to write about them. Click Here To Read More

Social Media is no longer a new word, though there is still a lot of new inno­va­tion asso­ci­ated with it. Often we read about hav­ing Social Media Strate­gies, which is ideal. But what hap­pens when one doesn’t have the resources to cre­ate a new strat­egy, but need to inte­grate it into an exist­ing strategy?

Strat­egy objec­tives and social media

Usu­ally when you are cre­at­ing a new strat­egy you would have to deter­mine what you want to achieve from Social Media. With an exist­ing strat­egy these already exist. Social media is a tool that you would use to achieve your objec­tives, just like the other tools you have in your arse­nal. You need to take a look at these objec­tives and think “can I achieve this using xyz social medium?” Click Here To Read More

How to con­vince Man­age­ment to use Social Media

September 26, 2010 | Social Media  |  Comments Off

Social Media is still a new con­cept to many com­pa­nies and there are still many peo­ple not con­vinced that it can work for them. Then there are com­pa­nies that have embraced it and man­age­ment are enthu­si­as­tic and totally into Social Media. This arti­cle is aimed at peo­ple who have dis­cov­ered social media and believe that it can work for their com­pany, but their man­age­ment are either less than enthu­si­as­tic or per­haps almost in the dark about social media.

The first and prob­a­bly the most impor­tant thing to be able to con­vince man­age­ment that social media is for your busi­ness is Click Here To Read More

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  • A mes­sage from Lee-Ann

    Thanks for read­ing my blog. I love to hear your thoughts and opin­ions (even if you dis­agree with mine) so be sure to leave them in the com­ments.

    If you think what I have writ­ten is use­ful please share my posts with oth­ers as I hope to make a dif­fer­ence by shar­ing some of my expe­ri­ences and hope­fully help­ing oth­ers work­ing in mar­ket­ing and social media.

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