Pre-planning your website

Posted on | March 8, 2010 | No Comments

I recently wrote an arti­cle for Gos­samar Inc, a Cana­dian com­pany spe­cial­is­ing in sales and mar­ket­ing automation.

You can read the 4 things I advise you to do before you even look at design and con­tent. Read arti­cle »>

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Social Media Word-of-Mouth

Posted on | February 24, 2010 | 3 Comments

I saw an inter­est­ing exam­ple of how friends can influ­ence a deci­sion and word-of-mouth in action on Face­book the other day. A fam­ily mem­ber put out a request to help them make a deci­sion on what mobile/cell phone to buy. They had done research and nar­rowed it down to 2 options and couldn’t decide.

What was inter­est­ing to me was the choice that was made. I will explain a bit later why I think the choice was made, but first let me give you a run down on what hap­pened. Con­tinue Reading »

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Category: Marketing, Social Media
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Social media ROI – real­ity or fantasy?

Posted on | February 12, 2010 | 3 Comments

Mea­sur­ing social media (SM ) and mea­sur­ing social media return on invest­ment (ROI) are hot top­ics at the moment. I have seen var­i­ous cal­cu­la­tions and sug­ges­tions in this respect. There are quite a few views on whether you need to, how to and what it means to mea­sure SM and SM ROI.

I am the first per­son to cham­pion mea­sur­ing mar­ket­ing effec­tive­ness and imple­ment­ing your mar­ket­ing strat­egy in a way that you can mea­sure your mar­ket­ing activ­i­ties and their influ­ence. I am also aware that some activ­i­ties have a long term effect and are only mea­sur­able in intan­gi­ble terms for exam­ple good­will or are a sup­port­ive role and do not directly influ­ence profit.

Often I have seen busi­ness peo­ple say “what is the ROI for social media?” To me this shows a total lack of under­stand­ing of social media as well as the poten­tial com­plex­i­ties of ROI.

I will explain why I believe this. Con­tinue Reading »

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Category: Marketing, Social Media
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