Nov
10
As a company you will usually have multiple channels you use both for business and marketing and it is clear which online property belongs to you. In social media this can be a bit muddy, sometimes, as any Joe can make a page and look like they might be the official deal. Sometimes this can work out well, but other times it is less than ideal.
Unofficial Pages
There are some great stories about fans creating a page or group for a brand, making a huge success of it and ending up employed in the brand. These stories are not your everyday occurrence and are less and less likely the more companies embrace social media. Click Here To Read More
Jul
30
9 Things you need to know about running a promotion on Facebook
July 30, 2011 | Facebook, Marketing, Social Media | 1 Comment
Running a promotion or competition on Facebook can be a great way to increase your fan base, get brand exposure and awareness or create engagement in your Facebook community. In May 2011 Facebook changed it’s promotional guidelines, which created a new playing field for how promotions should be run. On top of this things can go wrong and make your promotion or competition a nightmare.
I hope that the following advice can help you run a smooth and successful promotion that benefits your company, brand or page and leave you with less headaches. Click Here To Read More
Oct
29
Why have a Facebook Page for your Business?
October 29, 2010 | Marketing, Social Media | Leave a Comment
Facebook Pages are a great way to engage your community, in a way that doesn’t infringe on their privacy and keep them up-to-date with your activity in a spam free, non-invasive manner and best of all you have their permission to engage in this way. In my opinion too many business are missing the opportunities these pages present or simply doing them because it is the done thing to say they are social and are not really optimising the opportunity.
I have just put up a fan page for Aqua Pebble which I have let some of my colleagues know about. I also have a number of topical and specialist pages on the way too. Interestingly this has lead to a few of my colleagues asking me more about Facebook Pages, so I decided it was time to write about them. Click Here To Read More
Oct
28
How to use Social Media with an Existing Strategy
October 28, 2010 | Marketing, Social Media | Leave a Comment
Social Media is no longer a new word, though there is still a lot of new innovation associated with it. Often we read about having Social Media Strategies, which is ideal. But what happens when one doesn’t have the resources to create a new strategy, but need to integrate it into an existing strategy?
Strategy objectives and social media
Usually when you are creating a new strategy you would have to determine what you want to achieve from Social Media. With an existing strategy these already exist. Social media is a tool that you would use to achieve your objectives, just like the other tools you have in your arsenal. You need to take a look at these objectives and think “can I achieve this using xyz social medium?” Click Here To Read More
Sep
26
How to convince Management to use Social Media
September 26, 2010 | Social Media | 4 Comments
Social Media is still a new concept to many companies and there are still many people not convinced that it can work for them. Then there are companies that have embraced it and management are enthusiastic and totally into Social Media. This article is aimed at people who have discovered social media and believe that it can work for their company, but their management are either less than enthusiastic or perhaps almost in the dark about social media.
The first and probably the most important thing to be able to convince management that social media is for your business is Click Here To Read More
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